Combines the reach of traditional TV advertising with the audience targeting capabilities of digital video across screens SAN MATEO, Calif. — Adap.tv, the technology partner of choice for...
Survey Shows That Page Takeovers and Middle of Page Ads Are Unpopular, While Bottom of Article Placements Are Welcome NEW YORK – Online advertising can greatly...
Appsnack, in collaboration with Richards Group, selected as chosen few based on strong performance of Ulta beauty campaign that exceeded benchmarks by 400% EMERYVILLE, Calif....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Measurement Millennial Media and Placed are teaming up to bring measurement tools to...
AOL finally answered the question “What is a programmatic upfront?” by saying it would put its money where its mouth is: starting in 2014, it...
Brands that Aired the Most BTS Creative Experienced the Largest Drops in Effectiveness Year over Year MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in...
Adobe Marketing Cloud Extends Web and Mobile Optimization Capabilities to Marketers across Organizations SAN JOSE, Calif. – Adobe (Nasdaq:ADBE) announced a major update to Adobe® Target, a...
64% Of Advertisers And Agencies Increasing Spend On Online Display Advertising; Investment Especially Strong In US, France And The UK. Rise Of RTB And Private...
Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile advertising — from 43% to 46%...
SPOT® Predictive Algorithm Expanded Beyond Search to Optimize Display Advertising Bidding and Budgets across All Display Inventory NEW YORK – IgnitionOne, a global leader in...
PHILADELPHIA – Artisan Mobile, creator of the industry’s first Mobile Experience Management (MEM) platform, announced the Artisan Certified Partner Program designed to join Artisan’s mobile technology together with...
AdExchanger asked industry leader and Mediaocean CEO Bill Wise his “take” on today’s Initial Public Offering (IPO) for real-time ad platform and services company, Rocket...
Twitter significantly boosted its advertising profile last week, acquiring mobile ad exchange MoPub and filing (confidentially) for an IPO. The San Francisco-based company is expected to bring...
Rocket Fuel is living up to its name in its first hours as a public company. After going public at $29, the high end of...
BOISE, Idaho – ADamigo Founder Juan Cardenas launched a new ad marketplace (ad network) that caters to the Hispanic Business community. Cardenas announced a bold new...
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