NEW YORK – Total advertising expenditures in the second quarter of 2013 increased 3.5 percent from a year ago and finished the period at $35.8 billion,...
Website Provides a Real-Time View into the Programmatic Advertising Marketplace Activity Taking Place through Index TORONTO – Index Exchange, a fully customizable exchange technology and premium...
Virgin EMI Records uses Reloaded’s ad network to deliver real-time advertising inside of video games, targeting the United Kingdom Reloaded Interactive, a World leading in-game...
Integration of Industry-Leading Self-Serve Advertising Solution Opens New Revenue Opportunities for Publishers New York, NY – 24/7 Media, a global leader in digital media &...
Price Sensitivity Does Not Equate With Brand Promiscuity or Demographics CINCINNATI – According to a new research report published by dunnhumby, the world’s leading customer science company,...
Gigya, a SaaS-based platform connecting brands to permission-based consumer identity and behavior data, has raised $25 million in funding led by Greenspring Associates, bringing its...
Aw damn – even AdMonsters is embracing the listicle. But we’ve got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing...
<a href="http://www.exchangewire.com/blog/2013/09/19/RTB-brings-the-northern-lights-to-the-nordic-media-scene-by-gareth-holmes-commercial-director-emea-pubmatic/gcolour1-3/” rel=”attachment wp-att-26975″>Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic and gripping...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
This year’s Dmexco conference in Cologne, Germany, has drawn roughly 26,000 attendees, vendors and other visitors. Yesterday they streamed into the standing-room-only Congress Hall to...
Hisashige “Qz” Hashimoto appointed to lead new team in Tokyo TOKYO, Japan — Adap.tv, the technology partner of choice for some of the world’s largest video advertising...
Media Technology Veteran Charlie Walter Joins CoreMedia Systems; Will Lead Development of Next Generation of CoreDirect FAIRFIELD, NJ — Veteran media technologist Charlie Walter has joined...
Weeks to Drive Media Operations for Centro’s Nine Offices in Southern U.S. Dallas, TX – Centro (www.centro.net), a provider of software and services for modern...
Raises $5 Million in Funding from SoftBank Capital, Verizon Investments, Lerer Ventures and AOL Ventures NEW YORK – Today ActionX (www.actionx.com) introduced the first mobile...
New Platform to Service the United States’ 23 Million SMBs Across 20 Thousand Publishers New York – Ebuzzing, the leading global platform for advertisers and...
IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as an attempt to solve the...
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