Metrics Standardization Accomplished Through Industry Collaboration with MPA – The Association of Magazine Media and American Association of Advertising Agencies SAN JOSE, Calif. – Adobe (Nasdaq:ADBE)...
Sale of OpenX Source Ensures Continuity of OpenX Community LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and...
We kick off today’s OPS by celebrating five years of Rob Beeler as AdMonsters’ content czar and chief emcee. Here’s to five more, buddy! Related...
Q3 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, a global leader in cloud-based...
Real Time Bidding (RTB) and programmatic as a means for purchasing digital inventory continued its exceptional growth in the second quarter of 2013, boding well...
Five years ago at our Publisher Forum in Boulder, I heard people chanting. And by people I mean Canadians. Several of them. While a certain...
Video is a big part of the programmatic ad discussion taking place at New York’s Advertising Week. A recent look at the landscape by Jeffries...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Invite Media 2.0 Goes Global In an update to its DoubleClick Advertiser blog, Google...
Hill Holliday Chairman Joins Fast Growing Online Advertising Company Boston – ChoiceStream, the leading provider of advertising technology and services that finds maximum value audiences in...
Operative & Theorem Sign Up To Require Certification for Their Ad Ops Teams First Testing Window Opens October 15, 2013 NEW YORK – As with the IAB...
Intelligent Real-Time-Bidding Mobile Ad Network Secures Funds to Boost Success of its Predictive Scoring and Advertising Technology NEW YORK – AdTheorent, Inc., the industry’s first truly...
Manual Commercial Scheduling Soon a Relic of the Past LOS ANGELES — During its annual October conference, The Society of Motion Picture and Television Engineers (SMPTE),...
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
Ad tech aficianado Volker Ballueder recently recapped our latest European Publisher Forum from his point of view. Here’s what he had to say on some...
More
