Ensequence Launches AdConneqt+
Interactive advertising initiative for television will enable national advertisers to reach across cable, satellite, telco platforms and Smart TVs PORTLAND, Ore. & NEW YORK – Ensequence,...
Category: Data Driven Advertising
TubeMogul Formalizes IPG Mediabrands Partnership Across UK, Asia-Pacific
Video demand side platform TubeMogul and IPG Mediabrands have expanded their work together in the UK, Australia and Japan as the two seek to build...
Zenith: Mobile Ad Spend Growing At 7X Desktop Ads
Investments in mobile advertising continue to accelerate, but the growth rate could ease off next year, according to a new report from Publicis Groupe’s ad...
Grady Burnett Joins Flurry as Chief Operating Officer
San Francisco, CA – Flurry, the leading app measurement and advertising platform has announced that the company has appointed Grady Burnett as Chief Operating Officer...
Baidu Sets Its Sights On The Global Market
Chinese search engine Baidu is one of Google’s biggest competitors. The company recently bought China’s largest Android app distributor, 91 Wireless, for $1.9 billion and...
Lineup Systems to Present Enhanced Cross-Media Booking and Digital Capabilities at WAN-IFRA World Publishing Expo 2013
CEO Michael Mendoza to speak at Media Port for Workflow Efficiency , Tuesday 8th October. Lineup to show publishers key advancements to prepare for ‘digital future’. London– Lineup...
Adform European RTB Trend Report Q2
Consumers 7% more likely to click on online advertising during the weekend Click through rates are higher on Saturday compared to the rest of the week, while...
GoldSpot Media Launches Multi-Screen Ad Server for Advertisers
Single Ad Tag Technology to solve device fragmentation and ad viewability SUNNYVALE, Calif. – GoldSpot Media, the leading digital rich media ad platform, launched SmartVue™, the...
Shiny Ads and The Media Trust Further Automate the Ad Buying Process
Combined Solution Helps Top Publishers Efficiently Protect Against Malvertising NEW YORK, NY, and MCLEAN, VA – Shiny Ads, a premium advertising technology company, and The...
Aggregate Knowledge Wins Bronze Stevie Award® for Most Innovative Tech Company
SAN MATEO, Calif. – Aggregate Knowledge, a media intelligence company, was presented with a Bronze Stevie® Award in the “Most Innovative Tech Company” category at The...
Take Two: Facebook Takes Another Look At Its Mobile Ad Network
Facebook is once again experimenting with a mobile ad network that would place ads on non-Facebook mobile apps and sites based on the social network’s...
Trading Desk Bosses Project 2015 Automated Ad Spend, Declare War On Site Lists
Automation Is Coming. In panel after panel at New York’s Advertising Week, publishers and agencies heaped hate on ad selling inefficiencies and delivered eulogies for...
Nielsen: Earned Advertising Remains Most Credible among Consumers; Trust in Owned Advertising on the Rise
NEW YORK – Eighty-four percent of consumers around the world say they trust word-of-mouth recommendations from friends and family, a form of earned media (1), above...
Xaxis Appoints Christian Wilkens as Managing Director Germany
DUSSELDORF, Germany – Xaxis, the world’s largest audience buying company, announced the appointment of ad industry executive Christian Wilkens as Managing Director, Germany. Wilkens joins the...
Time Inc. Launches Video Partner Network with the AOL On Network, Alloy Digital, NewsLook and NDN
Time Inc. brands will produce 50% more original programming this year from new studio spaces in New York, Los Angeles and Birmingham NEW YORK – Time...
Rocket Fuel Panel Tackles Big Data Opportunity
Figuring out how to leverage the overwhelming amount of data they collect is a critical challenge for advertisers, and one that spans industries. To shed...
