AdMonsters Publisher Maturity Index: The Initial Findings
With the swift and continuing evolution of ad operations, the challenges publishers face when evaluating their capabilities abound. Informed decisions on how and where to...
Category: Data Driven Advertising
Agencies, Partners Parse Twitter’s Foray Into Retargeting
Both agencies and ad partners draw comparisons between Twitter’s launch on Thursday of retargeting product Tailored Audiences and Facebook Exchange (FBX). Just how technically similar they...
Forget Me Not: Mobile App Developers Retarget Ads To Keep Users From Leaving
Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move...
Celtra Hires Todd Taplin from Adobe to Accelerate Market Leadership as HTML5 Ad Display Technology Provider
Celtra Builds Management Team to Expand Global Market Dominance in 2014 CAMBRIDGE, Mass. – Celtra Inc., the industry leader for rich media mobile ad creation,...
Twitter Formally Adds Retargeting With ‘Tailored Audiences’
After beta-testing retargeting capabilities back in July, Twitter rolled out Tailored Audiences globally Thursday. The offering includes website retargeting along with third-party audience segments, supported by an...
Accuen’s Jun Yuan Talks Challenges Of Trading Desks In China
Omnicom Media Group’s trading desk, Accuen, has expanded its reach in the BRIC countries over the past year, and Jun Yuan, head of Accuen China,...
‘Predictions for Marketing 2014: Get Programmatic or be Left Behind’, by Pierre Naggar, MD Europe, Turn
It’s nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts in the coming weeks, Pierre...
Sociomantic Labs – Advertising’s Fastest-Growing Independent Startup – Heads North, Launches Operations in Stockholm
Sociomantic Labs — Advertising’s Fastest-Growing Independent Startup — Heads North, Launches Operations in Stockholm Global Expansion Continues With New Office to Service Cool Clients in...
Mobile, Programmatic Media Draw Advertiser Budgets In Q4
With mobile accounting for more than 39.7% of all online traffic this Thanksgiving weekend – a 34% increase from Black Friday 2012, according to IBM’s...
Answer These Questions Before You Bring Programmatic Buying ‘In-House’
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
‘Programmatic’: Old Word, New Meaning
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Adform RTB Trend Report Europe Q3 2013
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013. RTB ad spend increased by...
GreyPossible Acquires the Business of Media Republic in The Netherlands
WPP announces that GreyPOSSIBLE, the strategic partnership between WPP’s wholly owned businesses, advertising and marketing network Grey EMEA, and global interactive marketing agency POSSIBLE Worldwide,...
Rubicon Project Expands Operations in France, and Promotes Julien Gardès as Managing Director Southern Europe
William Salmon-Lefranc moves from London to Paris PARIS – Rubicon Project®, which operates the industry’s largest independent real-time trading platform for digital advertising, continues the evolution...
Video: IPONWEB’s Boris Mouzykantskii on ‘Unpacking the Black Box’ — ATS London 2013
In yet another insightful presentation from IPONWEB’s Boris Mouzykantskii, he pulls back the veil on ad tech, beginning with the evolution of the market, then...
Comic: Marketing Tech
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
