The Programmatic Year That Was: AdExchanger’s Best From 2013
The last week of the year is a natural time to look back. To support your data-driven nostalgia requirements, we’ve compiled these 10 “greatest hits”...
Category: Data Driven Advertising
ValueClick, Inc. Signs Definitive Agreement to Sell Owned & Operated Websites Segment
WESTLAKE VILLAGE, Calif. and NEW YORK – ValueClick, Inc. (NASDAQ:VCLK) announced that it has agreed to sell 100 percent of its Owned and Operated Websites (O&O)...
Phluant Mobile and Mediaocean Prisma Partner to Provide Seamless Centralized Mobile Ad Platform
Phluant Dojo Offers Ad Serving Tracking, Billing Solution for Mobile Campaigns NEW YORK – Phluant Mobile, the leading platform in mobile display advertising and ad...
Gerard Barron, Co-Founder and Former CEO of Adstream to Serve as Executive Chairman for Kannuu
Barron to Guide Business Development Initiatives, Accelerate Adoption of the Kannuu Video Search and Discovery Platform Kannuu Pty Ltd, a provider of search and discovery...
The Complications Of Merging Marketing And Ad Tech
Since 1976, SAS has developed analytics software to extract intelligence from spectacularly large datasets. Much of its dealings occur in financial services, where decisions around...
Criteo Pursues Further Growth in Southeast Asia via Hub in Singapore
Criteo officially opens its office in Singapore to accelerate cross-market growth and tap on expanding mobile population SINGAPORE – Criteo (NASDAQ: CRTO), a leading global technology...
Dentsu Continues Programmatic Catch-up, Unveils Its Own Trading Desk
Years after the major ad holding companies like Publicis, IPG, WPP, Havas and others created trading desks for accessing ad exchanges, Japan’s largest advertising company,...
The Best of AdMonsters 2013
If 2013 must be a “year of something,” we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising...
The Unraveling Ad Server Relationship
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Why Marketers Struggle To Link Online And Offline Customer Data
Although advances in universal logins and the growing sophistication of marketing stacks give marketers a more complete picture of their customers, several challenges still prevent...
eBay Heyday: Inside Retailer’s Data-Enhanced Media Business
Ever more companies on the buy side want to partner directly with publishers. Sell-side platforms (SSPs), ad networks, agencies, demand-side platforms (DSPs), retargeting networks and...
Oracle’s Responsys Buy A ‘Huge’ Move Into B2C Marketing
Cross-channel marketing software company Responsys has entered into an agreement to be bought by Oracle for a total sum of $1.5 billion, the companies announced Friday. Responsys,...
PlaceIQ Partners With TRUSTe to Enhance Existing Consumer Privacy Protection
Integrates TRUSTed Ads Into Patented Audience Insights Technology NEW YORK, NY – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior,...
‘Increased scrutiny designed to yield trust (and bigger budgets)’
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed at providing greater transparency in...
Glam Media Canada and Lainey Gossip Announce Strategic Partnership
Glam Media Canada Expands its Reach within Celebrity & Entertainment Verticals Toronto, Canada — Glam Media, Inc.(www.GlamMedia.com), a leading vertical social media company with the largest...
How Audience Extension Hurts Data’s Integrity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
