Digital Video Increases In America; AppNexus’s Deal ID
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Americans For Original Digital Video Original digital video is increasingly popular among Americans, according...
Category: Data Driven Advertising
Waking Up Brand Managers To Mobile Programmatic
Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them by social media. How does...
Xapp Media Takes A Stab At Interactive Audio Ads
Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an...
At NewFronts, Time Inc. And Others Embrace TV-Equivalent Measurement
At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore’s cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience...
Facebook Beefs Up Video Metrics
Facebook is rolling out additional video metrics such as unique video views, the average duration of the video view and audience retention over the coming...
As Deep Linking Proliferates, Standards Begin To Emerge
Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But...
Privacy Update: Yahoo Ditches Do Not Track, White House Releases Privacy Report
Two years ago, Yahoo became the first big Internet company honor Do Not Track (DNT) signals, and on Wednesday it became the first to publicly abandon...
DigitasLBi NewFront: Digital Convergence And The Need For Speed
There was no agency more present on the NewFront circuit this week than DigitasLBi. The Publicis-owned agency, formed when the holding company merged Digitas and...
Facebook, Twitter Ads Partner Unified Acquires Awe.sm
Unified, a company that helps brands with social ad buys, has acquired social analytics startup Awe.sm for an undisclosed sum, the companies announced Thursday. Unified...
When It Comes To Data, Bigger Is Better
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Google To Brand Advertisers: We Care About YouTube Creators
Google is walking the walk when it comes to promoting YouTube personalities. After hearing from agencies that it was not acting swiftly enough to tout...
As IPO Dust Settles, Rubicon Project Prepares To Invest
Rubicon Project went public earlier this month, becoming the fifth ad tech company – give or take – to do so since the IPO door...
How to Decode the Offline/Online Match Process
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Programmatic Is Strategic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Rocket Fuel Stock Hits All-Time Low In Wake Of Insider Trades
Rocket Fuel’s stock closed at $31.04 Friday, near its lowest point since the ad tech company went public six months ago. The sell-off comes after a...
