Fraud-day With Moat: Finding Fraud Without Calling It Fraud
This is the 11th in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Sizmek. Read...
Category: Data Driven Advertising
ATS Comes To New York On 4 November; Event Agenda Now Published
ATS is now on three continents – well, it will be from 4 November, when the inaugural ATS New York will take place. ExchangeWire will make its US...
Behind The Velvet Rope: Private Marketplaces Suffer Growing Pains
There’s a long line outside the club – but once you get past the bouncer, there’s no one to dance with. Problems of supply and...
ComScore, Datalogix Strike Deal To Measure Digital-To-Offline Ad Effectiveness
Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with...
Ad Tech Firms Prepare For Bolstered US Profile
Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries’ largest trade organisations,...
DigitasLBi Appoints A Global Chief Data Scientist
DigitasLBi has named its first-ever chief data scientist. The Publicis Groupe agency’s Jason Kodish steps into the newly created role from his former position as...
Don’t Forget the Art Behind Digital Analytics
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Facebook Poses Further Threat To Google With Full FAN Roll Out
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which...
Google’s DMP Lockdown; Facebook Dabbles In Health
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers,...
Advertising Week 2014: Technology Takes Center Stage
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Fraud-day With RTB Asia: The China Perspective
This is the tenth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat...
CRM Startup Iris Mobile Builds Cross-Device Linkages Using Mobile Phone Numbers
Chicago-based Iris Mobile provides a CRM platform that helps retail industry clients identify and personalize messaging to their customers across devices. The system works partly...
Microsoft Underlines its ‘Cross Screen’ Credentials & ‘Unique’ Pitch
Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a ‘mobile-first’ world is far...
Havas CEO On Algorithms, The (French) Family Business And Creativity’s Part in Programmatic
Yannick Bolloré, the newly appointed chairman and CEO of Havas, took to the Times Center stage Wednesday at Advertising Week to talk about changes at...
Mondelēz Hopes To Enhance Video Expertise With Google Deal
CPG giant Mondelēz International, which made waves in the ad industry earlier this year by owning its deal with video demand-side platform TubeMogul, has entered...
Audience Partners To Buy Bering Media And Go Beyond The Cookie
Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum....
