Apple May Add Pay To iAd; MediaMath Does $1M In Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple...
Category: Data Driven Advertising
Yahoo Announces ‘Material’ Mobile Revenue In Earnings
Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1...
What Advertisers Really Think About Transparency
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst...
The Folly Of The Click-Through Rate And Simple Math
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Fraud-day With Sizmek: Fraud Has A Bit Of A Nomenclature Problem
This is the 12th and final installment in a series of interviews with vendors combating the problem of ad fraud. Read previous interviews with comScore,...
UGG Australia Reaches Its Audience, One YouTube Sensation At A Time
When your target audience is tween girls aged nine to 13, there are not only data and targeting considerations to keep in mind but also...
‘How Facebook’s Atlas Has Opened A New Front With Google’
With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s Atlas, which promises cookieless targetting...
AdNear Raises $19m To Boost APAC Programmatic Sector
Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there, as the South...
AdMonsters Meetup: Pubs Tackle Creative
Location: New York Wednesday, November 05, 2014 Via Admonsters
DMP Lotame Crosses Cross-Device Off Its Road Map With A New Tool
Cross-device is hot (hey there, Atlas), and now data-management platform Lotame has tossed its hat into the ring with a feature built from AdMobius’ technology,...
Mediasmith Approaches ‘Native-At-Scale’ In Campaign For Children’s Hospital
Distributing the same sponsored posts across a network of sites isn’t a widespread practice – yet. While planning the media spend for Lucile Packard Children’s Hospital,...
As Programmatic Video Evolves, Publishers Are Just Getting Started
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and...
Publicis Acquires 20% Of Matomy For £40m
Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to...
Wild Mobile; Video’s Weak Spot
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Dimes In a recent interview with Bloomberg News, Vice CEO Shane Smith called...
Visible Measures Inks SSP Deals To Drive Programmatic Native
Visible Measures has forged a number of supply-side integrations with AdsNative, TripleLift and DistroScale, adding “thousands” of publisher supply sources as a result of the deal, revealed Friday....
