ExchangeWire Asia-Pacific Weekly Roundup
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Singapore...
Category: Data Driven Advertising
SheKnows Media Launches the #Femvertising Awards and Opens Call for Entries
Representatives from the Clinton Foundation’s No Ceilings: The Full Participation Project, Adweek, Forbes, Huffington Post, the 3% Conference and Pinterest Among This Year’s Panel of...
MVPDs: Key Players In Programmatic TV, But Keep An Eye On Over-The-Top TV
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jonathan Bokor, senior...
Diversifying Programmatic; Google Offering Up Emails For Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Splashy Programmatic Programmatic is slowly seeping into other digital formats, Ad Age reports. Automation...
Five Top Tips for Successful Programmatic Marketing in APAC
Brands that are new to Asia-Pacific or keen to push out their programmatic plans in the region but don’t know where to start, will find...
The EU Commission Takes A Shot At Google, Google Fires Back
The European Commission hit Google with a Statement of Objections on Wednesday, claiming the tech giant prioritizes its shopping comparison service in search results, featuring...
Programmatic Native Has Pivoted the Buy- and Sell-Side Dynamics
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are...
Videa Partners with Videology to Offer Automated, Data-Enhanced Buying of Premium TV Content
Integration Offers Media Buyers Expanded Access to Converged, Cross-Screen Advertising Across Digital Video and Linear TV Las Vegas – Videa, a Cox-backed supply-side platform bringing automation...
Google Gets Into Cross-Screen TV Forecasting
Google is slowly revealing the fruits of its cross-screen TV efforts. “We’re introducing new ways for broadcasters to forecast in DoubleClick for Publishers by enabling...
WideOrbit Unveils Programmatic Marketplace For Local TV Broadcast Advertising
On Monday, WideOrbit, a broadcast tech provider and a cross-channel SSP, officially launched WO Programmatic TV, a local broadcast TV marketplace that had been in...
In Privacy Policy Refresh, Facebook Tells People What Its ‘People-Based’ ID Can Do
Facebook’s introduction of a cross-device ID last fall was a big deal in marketing circles. Based on the company’s direct relationships with its 1.4 billion...
What’s Missing in Programmatic Mobile?
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead...
Videa Launches Its Automated Television Advertising Platform
Announces Strategic Partnerships With Seven Major Broadcast Partners, Three Advertising Agencies and Mediaocean, Aimed to Further Simplify the Buying and Selling Process for Local Broadcast...
Cox Turns Up The Dial On TV Automation With Launch Of SSP Videa
Video supply-side platform consolidation was huge last year – Telstra (Ooyala) grabbed Videoplaza, Facebook bought LiveRail and RTL Group planted a majority stake in SpotXchange....
WideOrbit Unveils Programmatic Digital Radio Beta Program
The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly...
The CPAX Reset: How The Canadian Publisher Coalition Tightened Access And Rejuvenated Itself
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the...
