The Echo Chamber: The Inevitable Collide of Mar Tech And Ad Tech
Having attended the MarTech conference last week in San Francisco a few things struck me about the two day conference on the nascent marketing technology...
Category: Data Driven Advertising
sovrn Releases Line of Programmatic Video Ad Units
Publishers that leverage sovrn’s new video ads will enjoy higher CPMs and give advertisers a fresh source of untapped video inventory across a tight market...
McClatchy’s Darwinian Approach To Programmatic
The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With...
A Marketer’s Guide To Cross-Device Identity
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. AdExchanger examines the...
YouTube’s Engagement Plans; Programmatic TV Hurdles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads....
AOL Debuts New Demographic Targeting for Brand Advertising
Optimized Demos are available across all AOL technology platforms with comScore validated Campaign EssentialsTM substantiating increases in ad targeting effectiveness by more than 15 percent...
Above & Beyond Programmatic Challenges in LatAm
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm,...
Bebe Tries On Different Desktop And Mobile Ensembles
Women’s clothing retailer Bebe is rewiring the way it turns data into personalized offers for young, fashion-forward females on their devices of choice. Founded in...
Publishers’ Newfound Camaraderie Is A Sign Of The Times
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research....
Mobile Is Eating Everything, Including Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Do Not Track Death Knell: Protocol No Longer Default Setting In Microsoft Browsers
Microsoft has reversed its approach to Do Not Track (DNT) and will no longer make it the default setting on the Internet Explorer browser and...
PureClick Announces Project ZeroBot to Identify Fraudulent Non-Human Traffic in Digital Advertising
Using its accredited click measurement platform, PureClick’s Project ZeroBot will identify non-human traffic that is maliciously clicking on paid ads, the publishers that contribute to...
Oracle’s Datalogix Deal Driven By Marketers’ Need To Mix First- And Third-Party Data
Although Oracle’s acquisition of Datalogix hasn’t officially closed yet, some industry insiders have speculated the deal underscored Oracle’s interest in identity-based marketing. Marketers need richer audience...
FOX Sports Explains Why It’s Passing Content To AOL
FOX Sports wants to bring its content to where users watch it. AOL wants more video content. Deal. It was in that team spirit that...
Spotify Not Singing Programmatic Tune, Yet
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be...
Retargetly Picks Aerospike In-Memory NoSQL Database to Speed Time to Market
Aerospike Powers Latin American Data Management Platform MOUNTAIN VIEW, Calif. – Aerospike, the world’s first flash-optimized database and the fastest database at scale, today announced...
