Fyber Acquires Falk Realtime
Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher base Berlin, GERMANY – Fyber GmbH (Fyber), a leading mobile advertising technology company...
Category: Data Driven Advertising
Mobile Disruption Continues; Xaxis Audio Debuts in UK
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad...
Change in Concept, Processes Required for Programmatic
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about the processes needed to support...
Layoffs At Rocket Fuel, As Company Begins $30M ‘Efficiency’ Push
As it grapples for profitability, ad net/programmatic media platform Rocket Fuel has initiated layoffs as part of what it called “a new efficiency program that...
Facebook Sustains Mobile Velocity As Q1 Ad Revenue Climbs To $3.5B
As it has done like clockwork for the past eight or so quarters, Facebook on Wednesday reported strong audience and ad revenue growth led by mobile....
Fyber Shells Out Around $11 Million To Acquire Programmatic Tech
Berlin-based mobile ad platform Fyber (formerly SponsorPay) wants to become what it calls a full-stack “specialized supply-side platform.” “Specialized” refers to its focus on the world...
Sizmek Launches Ad Builder for HTML5
New authoring tool streamlines the creation of HTML5 ads for desktop and mobile platforms Austin, TX – Sizmek (NASDAQ: SZMK), an open ad management company...
Nada Stirratt Named Chief Executive Officer of Verve Mobile
NEW YORK – Verve Mobile, the leader in location-based mobile advertising, today announced the appointment of Nada Stirratt to succeed Tom MacIsaac as chief executive officer, effective immediately. Stirratt...
ATS Paris preview: A Snapshot of 2015
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments...
United Airlines Uses Identity To Soar Above Data Silos
United Airlines services more than 5,000 flights a day to 400 different destinations around the world. It uses desktop, mobile app, in-flight Wi-Fi, email and...
Epicurious Looks To Keep It Simple On The Apple Watch
Utility, clarity and simplicity are the three main ingredients in the new Epicurious Smart Timer app for the Apple Watch, announced Monday. Apple is scheduled...
Getting To Know Gain Theory, WPP’s New Data Consultancy Shop
Last week, WPP launched the “marketing foresight” consultancy Gain Theory, housed within GroupM. Gain Theory, which has 200 people and a new office in New...
Publishers Looking Forward To Google’s New Mobile-Friendly Search Algo
On April 21, Google will begin instituting a change to its mobile search algorithm that will take a site’s mobile-friendliness into account when ranking results....
DoubleVerify Launches New Programmatic Targeting Solutions with The Trade Desk
DV pre-bid solutions deliver maximum performance for programmatic media buying NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, today announced that the...
‘Arbitrash’ Is Everyone’s Problem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Programmatic I/O: Don’t Forget Take Rates When Sizing Total Addressable Market For Ad Tech
Programmatic ad tech companies aren’t properly estimating their total addressable market, said BMO Capital Markets equity research analyst Dan Salmon. Salmon presented a report Thursday at...
