Most people think of Overstock.com solely as a discount ecommerce retailer, which is no surprise considering the company ranks No. 31 in Internet Retailer’s recent...
AOL Platforms’ programmatic video offering provides open platform, extensive inventory and TV focus Global digital marketing agency NetBooster has selected ONE by AOL: Video to...
In this week’s ExchangeWire Weekly European Roundup: Rhind heads to ad tech; another European bargain bucket ad tech sale; mobile carriers look to “poison the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Dave Marquard, director of...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Enables ONE by AOL customers to efficiently target audiences within mobile apps and measure ad impact, from TV to mobile. New York, NY – AOL...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
CPGs And Retailers FTW Retailers are slated to spend more than other sectors on digital advertising this year, shelling out $12.9 billion, or 20% of...
The year of mobile, the decade of mobile, the year of data – none of the monikers matter if the right measurement isn’t in place. “Clients...
Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer Adobe Summit Europe 2015 LONDON – At Adobe Summit Europe, the company’s annual digital marketing...
Dave Hendricks, LiveIntent, president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end of probablistic targeting. If you...
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, mar tech and programmatic. Advertising technology is dead, don’t...
It’s time for the next can of worms: mobile viewability. And the mobile ad vendors are already on the scene. Less than two weeks after the...
Because a dress at Intermix will likely cost you in the four-digit range, the Gap-owned fashion retailer incorporates the needs of discriminating consumers into its...
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