Inside Criteo, The Golden Child Of Ad Tech
The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five...
Category: Data Driven Advertising
Google’s Ad Security Push Spurs Industry To Batten Down Hatches
When Google announced last month its ad networks would move to HTTPS by June 30, it marked another Internet giant adding security features that benefit...
Adblock Plus Victorious Again; Mobile Ad Rates On the Rise, but Desktop Still Alive
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop...
Programmatic TV Growing; Mobile Reality
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable TV Growth Spurt Programmatic TV will draw $10 billion in spend by 2019,...
APAC Preferences in Brand Engagement Differ; Singapore IAB Ropes In Brand Marketers as Advisors
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: APAC...
Marketron Enables Programmatic Buying For Spot Radio
Marketron wants to help the 6,500 or so broadcast radio stations that use its revenue management software to transact spot radio in a programmatic fashion....
Google Woos Developers With Monetization Tools At I/O 2015
App developers will inherit the Earth – and Google wants a piece of that. That’s why advertising was high on the agenda for the first time...
Madison Logic Announces #MyIntent Social Platform at BMA15
Content From B2B Marketing Leaders Underscores Madison Logic’s New “Activate With Intent” Branding NEW YORK, NY – Madison Logic, the leading global provider of intent-activated...
Here Comes the Telco Ad Stack War
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion...
EBay Preps For Mobile Commerce Push With Launch Of Promoted Listings
EBay rolled out the beta version of Promoted Listings on Tuesday, a self-serve cost-per-sale ad product, to select eBay Stores merchants. Promoted Listings, which will...
Danish Publisher Sees Future In Bringing All Demand Together
Since Denmark’s third-largest media house, Jysk Fynske Medier, started bringing in programmatic demand, CPMs for non-direct sold inventory have risen more than 300%. Its portfolio...
Programmatic TV: A Monumental Upgrade For Advertisers
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management...
Overcoming the Challenges of Attribution Model Progress
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro, Experian Marketing Services, head of...
Adblock Plus Builds First Mobile Browser From the Ground Up; Leaves Ad Industry With Nowhere to Hide
Popular ad blocker for desktops now available as full browser app for Android; blocks adware, speeds mobile browsing, saves battery life Adblock Plus, the #1...
Mozilla Readies Next Phase Of Ad Road Map: Personalization
Mozilla is in a tough spot. Building a big ad business is key to the nonprofit’s well-publicized revenue diversification strategy, but many targeting techniques that...
Omnicom Alum Josh Jacobs Hopes To Kik-Start Data-Driven Advertising In A Messaging Platform
When Canadian messaging platform Kik, which aims to become the “WeChat of the West,” hired former Accuen CEO Josh Jacobs as its president of Kik...
