The Big Question For Many Microsoft Ad Sellers: How Long Will AOL Jobs Last?
AdExchanger | Microsoft and AOL observers have a lot of questions in the wake of the companies’ landmark search and display ad deal, announced Monday....
Category: Data Driven Advertising
Programmatic, Coming to a Street Near You
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the...
Mobile Video Advertising Grows by 367%; 15% of Britons Blocking Online Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile video advertising grows by 367%; 15% of Britons...
Turner Broadcasting: TV Companies Can Have Data Clouds Too
AdExchanger | Time Warner subsidiary Turner Broadcasting revealed during its May upfront a centralized data-management platform to power its ad products. That system is the...
Kochava Attempts To Crack The Cross-Device Attribution Code
AdExchanger | As if cross-device wasn’t complicated enough, there’s another wrinkle to consider – shared apps. That’s one of the problems mobile analytics company Kochava...
Site Redesigns Feed Native Opportunities
AdExchanger | The IAB’s native advertising working group is building out recommendations that specifically address the promulgation of feeds. The group, which developed the OpenRTB...
Mobile Supply-Side Platform PubNative Launches Native Advertising on the Apple Watch
Offers Brands Quick, Easy, and User-Friendly Native Integrations on the Watch OS Platform BERLIN, GERMANY – PubNative, a mobile publisher platform that serves scalable and...
How Germany Moves Out of the Programmatic Slow Lane
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic. Germany has two conferences focused exclusively...
Vista Equity Partners to Acquire a Majority Stake in Mediaocean
Acquisition signifies new phase of growth and innovation New York, NY – Mediaocean, a leading software company for the advertising world, today announced that a majority...
The Decline of the Ad Network?
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become...
Mediaocean Acquired By Private Equity Firm Vista
AdExchanger | Updated with comments from CEO Bill Wise. Continuing the trend of private equity investment in ad tech, Vista Equity Partners revealed Monday it...
iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter
AdExchanger | iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in...
Second-Party Data About To Go Mainstream
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
From Foundry To Ventures: How Unilever Invests In Startups
AdExchanger | Change or die. The smart brands acknowledge this. It’s one of the reasons why ad tech cabanas and beach houses have taken over...
As Viewers Migrate To Mobile And Connected TV, Data Helps ESPN Gauge ‘Total Audience’
AdExchanger | As video views shift from desktop and linear to mobile and over-the-top – Hulu, for instance, just revealed more than 58% of streams...
New Ooyala Study Shows Mobile Audiences Matter Most For Video Consumption and Advertising Growth
Ooyala Q1 Global Video Index reveals trends in premium programmatic trading and personalised experiences boost engagement LONDON, UK — Ooyala, a Telstra subsidiary and a...
