Nielsen and former McKinsey Executive Jeremy Allen to Take the Helm of the Company’s $445M Marketing Services Division LITTLE ROCK, Ark. – Acxiom® (NASDAQ: ACXM),...
AdExchanger | Pinterest is proving to be a nice fit for secondhand online clothier Twice. The company, which acts as a sort of hybrid Amazon/eBay-like...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard,...
Using trading models originally designed to secure pricing guarantees for 18th century agricultural traders, ‘media futures trading, is at the very vanguard of the ad...
Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need...
Lebowitz to Guide Debate and Decision-Making Among Jury Panel of 39 Top Creative, Brand, Agency & Media Leaders NEW YORK – The Interactive Advertising Bureau...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris O’Hara,...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Suggesting Videos Facebook is testing a way for video content creators to...
McGuinness Appointment Signals Strong Momentum for LiveRamp, Further Supports Onboarding Capabilities and Data-Driven Marketing Growth and Adoption SAN FRANCISCO – LiveRamp™, an Acxiom® company (NASDAQ:...
As the advertising industry returns to normality after a week on the Côte d’Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of...
In this week’s ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business’ RadiumOne in bumper funding round; Survey shows the decline of the...
M&A firm advises marketing and advertising agency in the senior living space in transaction with Falfurrias Capital NEW YORK – M&A advisory firm AdMedia Partners,...
AdExchanger | Microsoft isn’t the advertising behemoth it once aspired to be when it purchased aQuantive for $6 billion in 2007. Since then, Microsoft has...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
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