‘Ad Tech Personality of the Year’ Shortlist Announced
With ATS London (now sold-out) just a matter of days away, we are announcing our short list for our first ‘Ad Tech Personality of the...
Category: Data Driven Advertising
Adblock Plus Publishes Browser App; More Industry Consolidation Due to IronSource/SupersonicAds Merger
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus releases a mobile browser; IronSource...
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
More Than 2,500 Buyers and Sellers Adopt Industry’s First and Only Direct Orders Platform LOS ANGELES – Rubicon Project (NYSE:RUBI), a global technology company powering...
Spreading the Wings of Audience Data
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect that audiences are made up...
Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Instagram Goes All In On Facebook’s Ad Infra, Opens To Ad Buyers Globally
AdExchanger | In the two years since Facebook’s huge image-sharing platform sold its first ad, Instagram has focused on fixed-price advertising from big national brands....
In iOS 9, In-App Ads Could Also Be On The Chopping Block
AdExchanger | There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also...
With New Video Services, Comcast Aims To Cast ‘A Wider Net’
AdExchanger | Comcast’s drumbeat of new video services is designed to support content parity across devices rather than to create a cord cutter’s alternative, per...
5 Steps for Taming your Discrepancies Monster!
originally published on LinkedIn Pulse For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side,...
Capturing TV-inspired Web Searches
Leading automotive manufacturer, Suzuki, partnered with TV-as-syncing technology company wywy and boosted click-through rate by 43%. On a typical day, internet users are now spending...
Cracking China: the Challenges for International Ad Tech Companies
Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and...
Protein Launches Tide, a New Social Media Visualisation Tool Pioneered at Cannes Lions
Stella Artois, Converse and Grafik are amongst the first clients. Protein today launches Tide – a new social visualisation tool built for brands who want...
Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points
AdExchanger | CPG brands are the big TV spenders, but ecommerce and subscription startups like Gilt and Birchbox are coming on strong. Take Urban Ladder,...
AOL-Millennial Media Acquisition Shows It Isn’t Always About The Price
AdExchanger | AOL’s acquisition of Millennial Media for $238 million was a coup for its purchaser, if not for its investors. The mobile ad platform...
AOL Acquires Millennial Media In More Industry Consolidation; Rubicon Aggregating DOOH for Programmatic
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOL boosts its programmatic efforts with Millennial...
ATS London: An Industry in Flux & Why You Must Attend
We are just under two weeks out from our sixth ATS London event – and we have only a handful of tickets remaining. This year’s...
