Dreamforce: Taking Stock Of Salesforce’s Integration Into Ad Tech
AdExchanger | The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle...
Category: Data Driven Advertising
Marissa Mayer Joins Powerhouse Line-up at 2015 IAB MIXX Conference
Yahoo CEO to Share Her Perspective on the Future of Digital Media & Marketing in Fireside Chat with Jacob Weisberg, Chairman and Editor-In-Chief of The...
We Want Your Input! Equinix Clean Inventory Ecosystem Survey
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers’ perceptions of ad fraud in different markets. The research aims to investigate the perceived...
For Publishers, Ad Blocking Is Painful But Don’t Call It An Apocalypse
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin,...
MediaMath Shuts Down PLYMedia; Ad Blocker Optimism
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Shuts Down PLYMedia MediaMath appears to have cancelled buying privileges for...
If Data Is A Commodity, The Premium Goes To Creative
AdExchanger | Creatives deserve to be part of the conversation around programmatic media. The fact is, they’re not. “There are no true creatives in this...
AOL to Deepen Its Programmatic Leadership with Agreement to Acquire Millennial Media
ONE by AOL Will be the Largest Open and Mobile-First Programmatic Platform in Market AOL’s Suite of Publisher Offerings Will be Enhanced with a Leading...
Brands Need to Move Beyond Blacklists & Whitelists
Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses...
Navegg Debuts in Europe; Instagram Sells Inventory in Brazil
This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its...
Virtual Reality Technology Could Change The Way We Experience Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Another Yahoo Exit; Verizon Locks Down Data
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Shakeout Claims Scott Burke, Kathy Savitt The revolving door continues at...
Matt Arkin Named Senior Vice President of Sales for Simulmedia
NEW YORK – Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of linear TV, today announced that Matt...
YesData Launches Bulk Clean Capabilities for Its Prospecting, Sales Intelligence and CRM Hygiene Solutions
NEW YORK, NY – YesData, a leading provider of prospecting intelligence and CRM data solutions, today announced the release of bulk CRM data clean capabilities....
Brick-And-Mortar Retailer Build-A-Bear Expands Into Digital
AdExchanger | Build-A-Bear Workshop, the children’s specialty retailer with strong roots in American shopping malls, is getting a facelift. Plagued by the realities of brick...
Yahoo Japan Has No Interest In Being A Walled Garden
AdExchanger | The number one thing you should know about Yahoo Japan’s DMP: It’s not a walled garden. “Our data strategy is open, that’s the...
Ad Blocking Will Keep Growing Until We Make Ads Better
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
