Verizon’s Data Goldmine Is Also A Privacy Minefield
AdExchanger | Does Verizon have access to rich user data? Undeniably. Will Verizon successfully capitalize on that opportunity? Questionable. After all, Verizon’s user data is...
Category: Data Driven Advertising
Doing Business In The Shadows Cast By Walled Gardens
AdExchanger | Attribution companies Adometry and Convertro are frequently linked because they were acquired in quick succession (by Google and AOL, respectively). And the functionality...
Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO
AdExchanger | Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive...
Adobe Offers App Analytics And Target Products As A Neat Little Bundle
AdExchanger | Adobe Analytics and personalization engine Adobe Target can now be consumed as a combo meal. The company said Wednesday that it has integrated...
Are Closed Platforms Selling Marketers Short?
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one...
Growmobile Debuts Instagram Advertising, Expanding Opportunity for Marketers to Reach Engaged Mobile Consumers
TEL AVIV, Israel & PARIS – Growmobile, Perion’s social and mobile marketing division, announced the support of Instagram advertising through its mobile user acquisition platform....
Addressing the Mobile Mind Shift
A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand the effect that mobile devices...
Purch RAMP Turns Programmatic Into A ‘Race From The Bottom’
AdExchanger | Some publishers believe programmatic creates a “race to the bottom” for its inventory. Purch, whose portfolio includes TopTenReviews and Tom’s Guide, is taking...
Philips start selling Smart TV’s inventory; DynAdmic launches social meda in pre-roll campaigns
This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV’s inventory trading in Brazil and DynAdmic rolls out their social...
Hang W/ Has High Hopes For Live-Streamed Video
AdExchanger | Before the battle of the live-streaming apps Meerkat and Periscope, live-streaming video platform Hang w/ had close to 2 million downloads of its...
DMP 1-2-3
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Mobile DMP Apsalar Wants PC Linkages, Taps Tapad To Get Them
AdExchanger | Over the past year, a new breed of data-management platform (DMP) has shown up to provide audience management for app-install campaigns. Mobile DMPs,...
Marketers Should Worry About Math Education In The US
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Infectious Media Becomes World’s First to Use Interest Based Audience Targeting Feature to ‘Stop the Skip’
Partnership with Vidiro will allow Infectious Media to use real-time data to hyper-target users watching YouTube videos London – Infectious Media, the international programmatic agency,...
Content Blocking In iOS 9: Where Some See Doom, Others See Opportunity
AdExchanger | Publishers are concerned about content blocking in iOS 9 – but how concerned should they be? At first glance, the single brief reference to...
Fyber Going Big in Mobile Ad Tech; IAB in Final Push to Transition Publishers From Flash to HTML5
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls...
