GroupM Acquires The Exchange Lab To Combat Digital Buying Fragmentation
AdExchanger | GroupM’s purchase of The Exchange Lab, a provider of marketing services and technology that connects multiple DSPs, comes at a time when agencies...
Category: Data Driven Advertising
Adblock Plus Releases Updated Criteria for Acceptable Ads Program; Transparency on Pricing
Updates to Acceptable Ads program and more pricing information helps Adblock Plus prepare for 2016 handoff to independent committee Adblock Plus, the #1 most popular...
Ad Tech For Sale: Predictions On The Winners And Losers In 2016
AdExchanger | Following two dozen acquisitions in the ad tech world over the past couple years, RBC Capital Markets analyst Rohit Kulkarni predicts ad tech...
New EU Data Protection Regulations; Eyeo Reveals Funding for Adblock Plus
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU has decided on new data protection...
‘Adoption, Implementation & Experimentation’, Interview With Ulrich Hegge, AppNexus
Despite a large online population, a broad range of providers of advertising and marketing solutions, as well as a strong publishing landscape, the German market has...
Do DMPs Make The Ideal Header Bidding Partner For Publishers?
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO...
A New Brand-Agency Model Emerges In The Age of Programmatic
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Q3 2015 Digital Ad Revenues Climb to $15 Billion, Marking All-Time Quarterly High
IAB Internet Advertising Revenue Report Shows 23% Increase Year-over-Year NEW YORK – U.S. internet advertising revenues hit $15 billion in the third quarter of 2015,...
What is In-App Header Bidding? Q&A With Joe Prusz, Head of Mobile, Rubicon Project
Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an...
Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged...
Let’s Ditch Combo DSPs And Bake-Offs In 2016
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ad Blocking Has Gaming Pubs Concerned; Vice Launches Interactive Mobile Map
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You See Me For gaming publishers, ad blocking is a big...
EU Gives Thumbs-Up On Stricter Data Privacy Laws
AdExchanger | A new consumer privacy and data protection law has hit the books in Europe that will give European consumers far more control over...
Adblock Plus commissions 1st global survey rating online ads – The people’s verdict? Nonintrusive formats rule.
Ad formats rated similarly by 6,000 respondents in the US, Germany and France. Pop-ups, big banners and videos ‘intrusive’; modest banners and search ads not...
With Yahoo’s Top Ad Exec Prashant Fuloria Leaving, Who’s Left?
AdExchanger | Yahoo received yet another blow Friday with the departure of Prashant Fuloria, its SVP of advertising products and engineering, just shy of a...
New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers
BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA – AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud...
