Revenue Will Fall For Yahoo; Snapchat Makes Key Hires
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revving Down “While digital ad revenues continue to grow for Facebook and...
Category: Data Driven Advertising
Square Merchants Can Now Buy Ads On Facebook – A Smart Move, But Challenges Remain
AdExchanger | Mom-and-pop shops can now buy and target their Facebook ads through Square as part of a deeper integration between the two partners. The...
StrikeAd by Sizmek Unlocks Private Marketplaces to Drive Premium Mobile Buying
Product Advancement Enables the Delivery of Engaging Creative; Optimizes Viewability and Increases Access to Publishers’ Most Sought After Supply AUSTIN, Texas – Sizmek (NASDAQ:SZMK), the...
Connect Online Advertising with Offline Environment: My Day As a Moment Marketer
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a specific moment in time, where...
Inferred Vs Observed Data: Do You Really Know the Difference?
Data has become a fundamental component of our lives. Every decision we make online is recorded and stored for future use. The more we do...
Lotame Audience Optimizer Extends DMP Audiences Into Prospecting
AdExchanger | Lotame released a tool on Monday called Audience Optimizer, an add-on to its data management platform (DMP) that uses lookalike modeling to help...
GroupM Solution LIVE Panel Connects To WPP Data Assets
AdExchanger | Beginning Monday, GroupM will offer a solution called LIVE Panel, designed to connect WPP’s data assets (mostly those owned by Kantar and the...
Videology Announces Industry Education and Feedback Portal; Launches With Deep Dive on Ad Fraud
NEW YORK – Videology, a leading software provider for converged TV and video advertising, announced the launch of ‘Videology Labs,’ a two-pronged approach to industry...
Mobile Will Dominate New Advertising Dollars Through 2018
AdExchanger | Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast...
YuMe and Ipsos Launch Research Exploring Levels of Conviction Related to Purchase Intent, Engagement and Ad Performance
Study Finds Interactive Ad Units Enhance the Ability to Convey Information and Generate Higher Brand Metrics LOS ANGELES – Interactive ad features significantly increase attention,...
Cynopsis: What Programmers & Marketers Need to Know About Snapchat
Wednesday, April 27, 2016 Via Admonsters
GfK MRI Partners with DMPs to Make Political Ad Targeting More Effective
Launches 23 digital targets that combine voter registration data with attitudinal insights NEW YORK – As part of its growing presence in the digital marketplace,...
SunPower Lights Up Programmatic Video To Find (Qualified) Solar Panel Prospects
AdExchanger | The solar energy industry doesn’t spring to mind as an early adopter of programmatic video – and for good reason. A basic residential...
Brands Can Create Content Too: Ikea Home Tour Solves For “Design Paralysis”
AdExchanger | Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s...
AppNexus Outstream Video Exchange: Q&A with Eric Hoffert, SVP Video Technology, AppNexus
AppNexus’s outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured below), SVP of video technology,...
Ad Tech Must Cure Its Metric Vertigo
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
