Philly.com Adds Header Bidding To Move Programmatic Up The Stack
AdExchanger | Among all the pros and cons of adding header bidding, one challenge is often not addressed: getting buy-in from senior sales leadership. The...
Category: Data Driven Advertising
Not Investing in Mobile Deprives You of a Major Source of Advertising Effectiveness
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured...
Is It the End of the ‘Anonymous’ Internet?
With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel...
Distil Networks Launches New API Security Solution Designed to Reduce Risk and Downtime Across Critical API Attack Vectors
Bot Detection and Mitigation Leader Expands Product Portfolio Leveraging Expertise in Device Fingerprinting and Machine Learning to Revolutionize API Security SAN FRANCISCO – Distil Networks,...
A Lack Of Market Forecasting Is Holding Back TV Media Trading
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Amihai Ulman,...
What The NY Times Doesn’t Have; Facebook Sharing Gets Less Personal
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eek-osystem John Geraci, former director of new digital products at The New...
In Praise Of Complexity
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Behind Al Roker’s New Live-Streaming Network, A ‘Lost Cousin Of TV And Social’
AdExchanger | Live-streamed video is hitting its stride. Both Twitter, which inked a 10-game streaming deal with the NFL, as well as Facebook, which gave...
With Print Dying, YP Canada Spent $35 Million On Mobile Programmatic Tech
AdExchanger | When YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17, its main concern was to assuage...
Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching...
AOL Announces Self-Serve TV Ad-Buying Solution; Gameloft & Mediasmart Partner Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft...
Creative Execution a Key Challenge: Q&A with James Patterson, GM UK, The Trade Desk
With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what...
Facebook & TubeMogul Align: Q&A with Mauricio Leon, Commercial Director, TubeMogul
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a...
Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
How Academia Is Shaping Ad Tech And Platform Business Models
AdExchanger | Susan Athey will speak at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the...
Syncing Radio And Out-of-Home: An Actual Thing You Can Do
AdExchanger | It’s possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are...
