How VICE Navigates The Tricky Web Of Paid And Organic, Cross-Platform Content
AdExchanger | VICE is prioritizing off-platform distribution to reach new, loyal consumers who want more than a casual fling with its content. But although VICE...
Category: Data Driven Advertising
Gameloft and mediasmart Partner to Make Gameloft Advertising Solutions’ Inventory Programmatically Available
London – Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile...
Mediaocean Names Veteran Industry Leader Ramsey McGrory as Chief Revenue Officer
McGrory Takes On New Role to Drive Customer Success New York, NY. – Mediaocean, the leading software provider for the advertising world, today announced Ramsey...
ShopStyle Uses Consumer Scoring To Boost Retargeting Performance
AdExchanger | ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or...
Measuring the ‘Mesut Özil’ Clicks of a Complex Customer Journey
Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for anyone mildly interested in football....
DynAdmic Opens an Office in Mexico; IAB Brazil Launches Mobile Ebook
This week in the LATAM Roundup: DynAdmic partners with S4M in Brazil to amplify video ad formats in their segmentation platform, and keeps its Latin...
From Kellogg To ComScore: CPG Vet Calls For Unfettered Data Activation In The Ad Space
AdExchanger | Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers...
Augmented Reality And Virtual Reality’s Susceptibility To Ad Tech Problems
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Half of Managers in Marketing and Advertising Sector Said Their CEO Was Putting Them at Risk of a PR Crisis
A massive 50% of managers within the marketing and advertising sector said their CEO was putting their company at risk of a crisis, compared to...
Mobile Viewability Standards Are About To Get Real
AdExchanger | The ad industry is still hashing out how to handle the practical implications around desktop viewability, but ready or not, the Media Rating Council...
Are Advertisers Getting Smart About Location Intelligence?
AdExchanger | There’s an opportunity around location that extends beyond targeting consumers with ads for mayonnaise or corn flakes when they’re walking down an aisle...
NYMag Publisher Looking For Data And Revenue
AdExchanger | While content recommendation engines used to be a commodity business, that’s no longer the case, said Camilla Cho, executive director of business development...
Location is the Next Evolution of Performance Marketing in a Mobile-First World
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing...
Adblock Plus Defeats Publisher in Court; Facebook Instant Articles Gets Video Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose again against Adblock Plus; Video...
Mindshare’s Perspective On Ad Tech
AdExchanger | Jonathan Hsia will discuss advertiser perceptions of ad tech on April 13 at PROGRAMMATIC.IO in San Francisco. While ad tech capabilities have matured, marketers still need...
