Impact Radius Buys Forensiq; Snapchat Partners with Oracle
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius buys Forensiq; Snapchat Partners with...
Category: Data Driven Advertising
Adslot Launch Major Platform Enhancement – ‘Custom Products’
MELBOURNE, Australia – Adslot, the market leader in Automated Guaranteed media trading technology, is proud to announce the recent launch of “Custom Products”, a major...
Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit
On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the...
Video Ad Views Growing 24% YOY; US Ad Revenues Soaring
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Tim Mahlman Becomes The New Bob Lord At AOL Platforms
AdExchanger | As of Wednesday, there’s a new lord of the manor at AOL Platforms. Tim Mahlman, formerly president of publisher platforms at AOL, has...
Taboola, AppNexus Partner To Expand Programmatic Native
AdExchanger | AppNexus and Taboola have connected with each other to enable buyers to purchase Taboola’s native placements programmatically. Eighty-five AppNexus buyers have already used this connection...
Boiling Down Rebategate, With An Eye Toward Equilibrium
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Pandora Revolutionizes Mobile Advertising With New Visual Ad Experience
Series of native, mobile ad solutions capture people’s attention while driving listener engagement; Beta begins this summer with Express and the Lexus Dealer Association OAKLAND,...
Ruler Analytics Re-Provides What Google Analytics Won’t
Ruler Analytics, the visitor level marketing analytics and call tracking provider, has launched Ruler Re-Provided to bring back the keywords marketers can’t get elsewhere. The...
AppsFlyer Debuts in Brazil; Adsmovil & Moat Announce Partnership Around Viewability
In this week’s LATAM Roundup, news about another company starting Brazilian operations: AppsFlyer, Adsmovil, and Moat announce partnership aiming for better viewability metrics in the...
Now & Next: Chat Apps
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of...
Digital Video Can’t Thrive Until We Resolve Its Data Challenges
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ben Reid,...
ANA Chairman Responds To Criticism Of Report; Axel Springer Buys eMarketer
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Take Your Medicine ANA Chairman Tony Pace responded to criticism of its recent report...
Survey Finds Marketers Like Their Data Deterministic
AdExchanger | A survey of marketers found deterministic data is used more often and is more effective at driving revenue than probabilistic methods. But the...
Tesco Mobile Is Banking You’ll Look At Ads On Your Lock Screen For A Discount On Your Bill
AdExchanger | The current state of the advertising value exchange often leaves a little something to be desired, which sometimes leads to ad blocking and...
MRC Grants Sizmek Accreditation for Video Viewability
Confirms Sizmek’s Desktop Viewable Video Ad Impressions Meet Industry Standards Austin, TX – Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, announced...
