How The Industry Can Make Advertising Faster – Now
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker,...
Category: Data Driven Advertising
Comic: Automating the Chop Shop
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
InMobi Fined $950K By FTC For COPPA Violation; AmEx Unveils Facebook Messenger Bot
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Caught Me, COPPA The FTC levied a $950,000 fine against InMobi, a mobile...
HIRO Announces New Innovative Programmatic Ad Filtering Solution
Using State-of-the-Art Technology, HIRO’s Ad Filtering Solution Combats Malvertising By Cleaning Publishers Programmatic Ad Channels in Real Time TEL AVIV – HIRO Media, a leading programmatic video...
Programmatic Investment on the Rise; Advertising on Premium Editorial Websites More Effective
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
The Evolution Of A Native Ad Exchange
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib,...
Facebook Announces New Products At Cannes; GroupM Lowers Its Ad Growth Project For The UK
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Cannes-Do Surprise! Facebook announced some new products at the Cannes Lions advertising festival....
Neustar To Take On Martech Giants With Company Split
AdExchanger | Neustar is splitting its business into two independent, publicly traded companies. The divide, announced Tuesday, is an effort to boost motivation in the...
OpenX Boosts Demand Side Expertise with Hire of Former Yahoo! Mobile Specialist
Innovative programmatic technology company aims to increase its dominance in the European demand landscape by bolstering UK capabilities LONDON, UK – OpenX, a leader in...
Intent, Data-driven Video is the Next Frontier of Programmatic Branding
With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now the main power behind display....
Five Things Brands Must Know Before Running Mobile in Indonesia
It is the world’s fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will prove difficult for brands to...
Unwalling The Garden: What A Free Market Approach Would Look Like
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Amobee Announced as Snapchat Partner
Leading Global Marketing Technology Company to Provide Snap Ads Later This Year as Part of Cross Channel Media Solutions FOSTER CITY, CA – Amobee, a...
CEO Shift At AudienceScience As Company Aims For Global Growth
AdExchanger | P&G’s programmatic buying platform AudienceScience has a new CEO. Company Chairman Bill Gossman will assume the role, effective immediately, and former head Mike...
Signal To Noise: Finding False Positives In Media Measurement
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Seasoned Cannes-Goers Provide Top Tips on How to Make the Most of Your Time There
In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire ask industry leaders, with much...
