The Power of Video: How Brands Can Make the Most of VR
Virtual Reality technology may help businesses to engage with users on a deeper level through creating immersive experiences with powerful content that will create a...
Category: Data Driven Advertising
After The ANA Storm, Agency Trading Desks Invite Scrutiny
AdExchanger | While it’s still too early to assess the repercussions of the Association of National Advertisers’ (ANA) media transparency report issued Tuesday, industry analysts...
Smaato Changes Ownership; German Publishers Pool Their Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data;...
Elasticiti Announces New Analytics Solutions for Media Companies
Solutions are designed to help data-driven departments answer their most pressing business questions and accelerate their analytics roadmaps by providing technical skills on an as-needed basis...
For Regulated Brands, Content Marketing Can Be A Calculated Risk
AdExchanger | Creating real-time content is a challenge for any brand – but for brands operating in highly regulated industries, it’s a potential compliance risk. There...
FOX’s True[X] Brings Engagement-Based Video Ads To Messaging App Kik
AdExchanger | As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging...
Publishers Clearing House Rises Up With Deterministic Data
AdExchanger | When people sign up for sweepstakes, they leave the right address. Publishers Clearing House’s (PCH) Liquid division was acquired in 2012 and uses...
The Real Reason Vista Bought Marketo
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this...
The Elusive Art of Gaming Monetisation
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of...
S4M Receives MRC Accreditation and Is Currently the Only Platform to Have Certification on Mobile Post-Click Ad Metrics
S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY – S4M (Success...
Fractured Governance Handicaps Use Of First-Party Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
UK Publishers Facing ‘Digital Tipping Point’ According to Latest Report from AOP and Deloitte
Findings from the Q1 2016 Digital Publishers Revenue Index (DPRI) reveals UK publishers have seen digital revenues rise by 62% in the last four years...
Meredith Uses Its Scale To Help CPGs Target Consumer Intent
AdExchanger | Intent data for a hotel might look very different than it does for a shampoo manufacturer. Whereas luxury and travel marketers have direct...
Rovi, TiVo And The Future Of Addressability
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi,...
Industry-First Multicultural Data-Driven Programmatic Advertising Solution, Mosaico Trading, Launches to Provide Access to Young and Diverse Audiences on Demand
New Digital Platform Provides Access and Insights into Young and Diverse Audiences Across Univision Communications Inc.’s Investment in FUSION and El Rey as well as...
Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals
AdExchanger | Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young...
