A Look Ahead: The Rise Of Data, Consolidation And Privacy
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Category: Data Driven Advertising
The New York Times Beefs Up T Brand Studio; The Weather Co Expands Off-Property Access
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Up The New York Times’ in-house content agency, T Brand Studio, is “moving...
Xaxis Under [m]Platform: New Global President Nicolas Bidon Details What’s Changing And What’s Not
AdExchanger | A few weeks ago, WPP initiated [m]Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media agency families. Most...
Evolution of Header Bidding: It’s Bringing Buyers & Sellers Closer Together
The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off with a presentation from Tegdeep...
The Real Future of Video Lies in Interoperability & an Open Marketplace: Q&A with James Brown, Rubicon Project
In August 2016 ExchangeWire Research produced a report in association with Rubicon Project, analysing the truths of UK mobile and video advertising. ExchangeWire speak with...
TabMo First Mobile DSP to Be Certified by Nielsen Digital Ad Ratings
London – TabMo, the programmatic mobile video advertising company, is the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR)....
Fox Bids To Acquire Sky For $14.1B
AdExchanger | Twenty-First Century Fox revealed on Friday a preliminary bid to buy out the rest of British pay TV provider and telco Sky for...
IoT Is A Security Mess And Regulators Are Paying Attention
AdExchanger | The internet of things will be a top enforcement priority for the Federal Trade Commission and the Federal Communications Commission in 2017 – especially...
Google’s Mobile Search Index: A Wake-Up Call For Brands
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Mediekompaniet Adapt Adopts Unified Ad Server, Expanding its Use of PubMatic’s Revenue Management Platform, SEVEN
Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy STOCKHOLM – PubMatic, the automation solutions company for an open digital media...
‘Social Care Strategy’ Often Fills Marketing Teams with Dread: Q&A with Leo Ryan, VP, Spredfast
Social media is slowly starting to become a key element of a brand’s communication strategy and, of course, this means they need to take customer...
Ve Interactive Launch New Programmatic Video Solution, Following Optomaton Purchase
Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless brand experiences and drive performance...
Facebook Brings Better Targeting To Its Lucrative App-Install Product
AdExchanger | Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the...
How 360i Became A Full-Service Media Agency
AdExchanger | Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a dime with Amnet,”...
Media Storm CEO Says Audience Planning Is Where TV And Digital Agencies Align
AdExchanger | Independent media and entertainment agency Media Storm is deepening its client workbench. Media Storm specializes in helping network, cable and studio clients such...
OpenX Builds Out Executive Team with Hires of Chief Financial Officer and Chief People Officer
New appointments support robust company growth LOS ANGELES & NEW YORK – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization...
