Experts Predict How the TV Industry will Develop in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
Category: Data Driven Advertising
Snapchat Acquihires The Flite Team; Alternative Funding Sources Fill The VC Gap
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode...
DashBid Launches DBeX The First Exchange Powered By The DashBid Engagement Spectrum
The Engagement Spectrum segments audiences based on video engagement and demographic distribution, becoming the first exchange allowing advertisers to buy against these parameters New York...
IoT Will Top The FTC’s 2017 Hit Parade
AdExchanger | When Maneesha Mithal first joined the Federal Trade Commission’s Bureau of Consumer Protection in 1999 – eight years before the first iPhone came...
Is Invalid Traffic Really A Problem In OTT?
AdExchanger | Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing consumer consumption habits...
Viewability’s Double-Edged Sword
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
What Does It Mean For Advertisers If Net Neutrality Gets Nixed?
AdExchanger | As expected, Tom Wheeler will leave his post as FCC chairman on inauguration day and his legacy looks shaky. Likely on the chopping...
As Agencies Ramp Up Advanced TV, Will Business Models Resemble TV Or Digital?
AdExchanger | Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM has a dedicated...
An Open Source SDK is About Democratising Viewability: Q&A with Jason Cooper, Integral Ad Science
Following Integral Ad Science’s recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement, ExchangeWire caught up with Jason...
Neustar Under New Ownership; AppNexus Launches PreBid
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start...
A Telco With Pipes, Data And Content? Switzerland’s Already Done That.
AdExchanger | Swisscom is an example of how telcos like AT&T, Verizon or Singtel might evolve. In April, the Swiss telco combined its mobile phone...
Data, Measurement & Technology in 2017: Experts Predict
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
Carat And Cox Experiment With Programmatic TV
AdExchanger | Programmatic TV doesn’t exist? Don’t tell that to Dentsu’s media agency, Carat, which just reserved inventory programmatically across five local broadcasters. The upfront...
Ad Fraud on Uncertified Apps; Over-Hyped Christmas Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
The Role Of Ad Tech In The Post-Truth Era
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Jivox Partners with AppNexus to Reinvent Online Ad Retargeting by Uniting Programmatic Media Buying and Personalized Dynamic Creative
Integration of Jivox IQ and AppNexus Programmable Bidder gives marketers unprecedented power to transform retargeting ads into highly effective sales-conversion campaigns with sophisticated message personalization...
