Fraud: A View From the Frontlines
For players across the digital advertising ecosystem, there’s no question about the biggest threat facing the industry today. Fraud is everywhere — and not just...
Category: Asia
Youth Business: New Research Finds Major Spike in Mobile Media Use
Ahead of the weekend, Common Sense announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight, the third installment...
Analysis: How far has Google Cloud come?
How far has Google Cloud come since it signalled its intention to be dead serious about cloud computing for enterprises? Edwin Yapp analyses the situation....
Recommend takes on the large jobs
Refocusing on a particular vertical provides great growth potential for the on-demand services platform. Via DNA
Three uncomfortable truths about digital ad fraud
Tom Drouillard, CEO, president and managing director, Alliance for Audited Media Losses from digital ad fraud range from $6 billion to $16 billion annually, and...
Survey: Consumers Value Mobile Holiday Campaigns, But Digital Marketers Missing Opportunities
YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the results of a comprehensive survey that evaluated U.S. consumers on their...
China, India will lead smartphone ownership globally: Report
In 2018, 66 per cent of individuals in 52 key countries will own a smartphone, up from 63 per cent in 2017 and 58 per...
LeasePlan asks consumers ‘What’s next?’ in first global campaign
Top Gear and The Grand Tour presenter Richard Hammond is the ‘leading man’ in the first worldwide LeasePlan campaign. Etcetera developed a three-minute feature film...
RHB gets footballer Thanabalan surprise fans with sweets in festive spot
RHB’s latest festive film features Malaysian football star Thanabalan in the lead role inviting Malaysians to be sweet and share their blessings with each other...
Viacom appoints new Director, Affiliate Sales for SEA
Viacom International Media Networks (VIMN) has appointed Asif Ali as Director, Affiliate Sales, Southeast Asia. In this role, Mr Ali is responsible for leading and growing...
Valassis: Precise Targeting is Key to Holiday Marketing Success
Intelligent media delivery company Valassis is out with a new report. The company is offering marketers an opportunity to learn best practices to break through...
Social media & prevalence of fake news in political campaigns
Time and again, we come across false stories doing rounds in social media pertaining to religion and political parties. With an increase in dependence of...
Manulife targets Singaporeans with humourous ‘Cover Me Bro’ spot
A cheeky advertisement about critical illness insurance coverage? Manulife does just that with its ‘Cover Me Bro’ campaign in support of the launch of its...
Prophet opens new Shanghai office
Prophet, a global brand and marketing consultancy, is expanding into China by opening an office in Shanghai. To lead its China business, Prophet is bringing...
Adobe tackles transparency issues with SSP partnerships
Adobe has partnered with supply-side platform (SSP) and exchange partners to make all fees – including some that were previously undisclosed – fully transparent for marketers...
Week in Review: Corporate link the winning edge for MaGIC’s GAP
Getting more regional corporates to partner with its Global Accelerator Programme will help MaGIC achieve its goal of strengthening Malaysia’s position as the gateway to...
