Dell unveils new IoT strategy
Believes it can drive the future of IoT with its new business unit. Via DNA
Category: Asia
Best of the week: Twitter live video lures publishers
This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more. As always, a complete list of...
First Look: Ex-Google Innovation Lead Launches AI Platform for Influencer Marketing
Ahead of the weekend, Unity launched out of private beta to bring its AI influencer marketing platform to small and medium businesses who have been...
WPP objects to Bain’s offer to buy its ADK shares
WPP, has lashed out at private equity giant Bain Capital saying its offer to buy ADK “significantly undervalues” the company. It must be mentioned that...
Google launches new AdWords experience
With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new...
Alibaba to invest $15B on its new R&D program
Alibaba is setting up an innovation programme that will increase its research and development budget to $15 billion over the next three years. The programme...
Coach Inc. changes its name to Tapestry Inc.
Coach Inc., the well known leather goods brand is changing its corporate name to Tapestry Inc., a bid to broaden its image after acquiring the...
Audience-based planning is the next battleground for media agencies
The Digiday Agency Summit is coming up, and we just opened up a few complimentary spots for qualified agency execs to attend. Want to join...
Mobile Marketing Association Releases New Data Tools
The Mobile Marketing Association recently announced the availability of new data tools and MMW was excited to learn all the details of this important development...
Facebook’s S. Asia and India MD Umang Bedi resigns
Umang Bedi, MD, India and South Asia at Facebook, has stepped down from his role. Mr Bedi joined Facebook in July 2016 after serving as managing...
Digital ad spend to increase by double digits in SEA: eMarketer
With mobile investment on the rise in the region, digital ad spending is set to grow in Southeast Asia, according to eMarketer’s latest forecast. Indonesia, Malaysia,...
Singapore Life shows live birth in launch film
Bringing a new life into the world is one of the most life-changing experiences of a parent. In that first moment when you hold your...
MediaMath adopts IAB’s ‘ads.txt’ to ensure legitimate publisher inventory
Programmatic firm MediaMath has launched an aggressive rollout of, the IAB’s ‘ads.txt’ initiative across its entire supply footprint. The rollout is immediate throughout MediaMath’s Curated Market...
Facebook’s recent controversies haven’t caused marketers to love it less
Addressing a room of marketing executives at ANA Masters of Marketing, Erik Geisler, director of U.S. agency for Facebook, said his company has been at...
First Look: StitcherAds Announces Facebook Offline Integration for Retail
StitcherAds, a global Facebook and Instagram Marketing Partner, announced ahead of the weekend its unified commerce solution that integrates retailers’ point of sale data with...
How Singapore’s SMB Qlipp increased its scale globally
Qlipp, a tennis sensor and mobile app which helps players track and improve their performance in real time, started as a six person startup, in...
