Niche or reach: the power of influencer marketing
by Bijal Shah, corporate marketing director, Digital Remedy Marketing isn’t just for the big dogs anymore. The introduction of new, accessible channels in the last decade...
Category: Asia
Growth in marketing budgets stalled in 2017
Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. The survey found that marketing budgets...
Anmum Essential shows how a child’s brain works
Anmum Essential has launched the Mind-Q Connect campaign with BBDO Malaysia. Tapping into parents’ desire to raise amazing young minds, the campaign highlights the importance...
Unruly launches emotional targeting tool in India
Video ad tech company Unruly launches a new targeting capability which helps advertisers across India connect with consumers most likely to emotionally engage with a...
TMG launches global blockchain-enabled media agency
TMG (The Marketing Group Plc) has launched TRUTH – a global media agency to utilise blockchain smart contract technology. TRUTH’s proprietary, media buying and planning platforms will ensure...
How Will Influencer Marketing Continue to Evolve in 2018
The following is a guest contributed post from Alexander Boykov, CEO and Cofounder of Buzzweb. More than five years ago, marketers widely believed that influencer...
#sowhoknew: Are entrepreneurs Made not Born?
The age-old debate of nature vs nurture has resurfaced following the publication of research that claims you are not born with an entrepreneurial gene –...
Alibaba Group generated $25.3bn on Singles Day
Alibaba Group Holding Limited generated USD 25.3 billion (RMB168.2 billion) of gross merchandise volume (GMV) through Alipay on global sales on Singles Day on November 11,...
JWT Melbourne bags John West account
Following a competitive pitch, J Walter Thompson Melbourne has added John West to its roster of Simplot brands. JWT Melbourne is now agency of choice...
Qualtrics names David Faugno as Chief Financial Officer
Qualtrics has appointed veteran financial leader David Faugno as Chief Financial Officer. Mr Faugno served as CFO for over 10 years at Barracuda Networks, a provider...
Adobe Launches Industry’s First 100 Percent Programmatic Ad Campaign
Chalk it up as another first for Adobe. Adobe has announced the launch of its global “Experience Business” campaign, the largest cross-media ad campaign to...
Recommend, Mah Sing collaborate for designer homes
A traditional brick and mortar company working with an innovative digital platform for a unique offering. Via DNA
BlackBerry CSO: Security will continue to be a ‘cat-and-mouse’ game
Attackers are always going to find a new way to attack. Via DNA
Sounds of progress: The future of social listening
by David Berkowitz, chief strategy officer, Sysomos Social listening has evolved tremendously over the past decade — and the next couple of years seem poised...
#sowhoknew: If you like business bullsh*t you are ‘officially’ stupid
Let’s address the elephant in the room. Or should that be the 800 pound gorilla? Boffins at Waterloo University have discovered that people who are...
MullenLowe Group names APAC COO for Unilever
Global integrated marketing communications network, MullenLowe Group, has appointed Kanika Mathur as APAC COO Unilever. In this newly created role, Ms Mathur will be responsible for bridging...
