Kantar TNS & Qualtrics form global partnership
Kantar TNS, the research agency, and Qualtrics, the experience management platform, signed a global partnership to help organisations put customers at the heart of their business. The...
Category: Asia
Digi’s service revenue up 2.5% q-o-q in Q4 2017
Sequential service revenue growth from increased postpaid and prepaid internet subscriptions. Via DNA
BeliMobilGue.co.id raises US$3.7mil Series Pre-A financing
Indonesian online marketplace will utilise this investment to expand its physical network, enhance sales and marketing efforts, and hire new staff. Via DNA
Engel & Völkers, Augmently, Inc. Believe Augmented Reality is Prime Location for Real Estate Marketing
Engel & Völkers North America, an international premium real estate company, is taking its commitment to staying on the forefront of technology one step further...
Digiday Research: Digital publishers flock to OTT
At the Digiday Video Anywhere Summit last November, we sat down with 76 industry leaders from major U.S. media companies to discuss the growing importance...
Report: Are Marketers in for a Year of Facebook and Predictive Analytics? You Bet!
The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time for marketers to conduct an...
Hiring for content mktg roles on your team? Here’s what you should know
It’s 2018 and content marketing is already picking pace and moving ahead. According to MarketingMag, content marketing is all set to become a $300 billion...
Lars Bjørge joins TBWA as EVP & Head of Customer Acquisition for Asia
TBWA has appointed digital specialist, Lars Bjørge, to the role of executive vice president and head of customer acquisition, TBWA\Asia, effective April 2018. Mr Bjørge joins...
AdParlor bags regional social mandate for Timberland
AdParlor Asia Pacific has been appointed by Timberland as their regional social media agency for Malaysia and Singapore. AdParlor’s Malaysia team will develop and execute...
Mahesh Reddy Voncha named Head of Performance for Reprise Malaysia
IPG Mediabrands Malaysia, the global media arm of Interpublic Group, has appointed Mahesh Reddy Voncha as Head of Performance for Reprise. In this role, Mr Voncha...
When will you be breached? And what will you do?
You will be breached. And when you are, will someone know what to do, poses Dani Michaux of KPMG Malaysia. Via DNA
Atap.co solves your renovation problems with clever online tools
A platform for property owners to view portfolios of interior designers then request for free quotations Via DNA
Tech Advertising Is Actually to Change More in 2018
The following is a guest contributed post by Ivan Guzenko, the CEO of SmartyAds. Marketing, for the most part, deals with the change. Successful marketing...
The state of people-based measurement
5 charts that show how people-based measurement can help your customers and company In today’s omnichannel world, consumers are targeted through an ever-growing number of...
#2018Trends: Rise of machine learning & increased transparency
Last year was a tumultuous year for digital advertising in Southeast Asia and APAC, and we can expect this turbulence to continue into 2018 as...
PHD China launches Chinese brand name
In a move to reinforce the media network’s unwavering commitment to the China Market, PHD has revealed its Chinese name: 品迪 (Pin Di). The announcement...
