Google rolls out AI-enabled Auto Ads
To help publishers save time, Google has launched Auto Ads which will use machine learning to place ads on their websites. This feature will show...
Category: Asia
Digital Ads Finally Get Out From Under the Plumbing
The following is a guest contributed post by Daniel Meehan, CEO at PadSquad. Why has digital advertising always been approached so differently than any other...
DOJO KL partners PolicyStreet to offer employee protection plans
Will launch plans from RM30 a month with an annual coverage of RM12,000. Via DNA
Enthusiasm for STEM sparks early amongst girls in APAC: Mastercard
15 is the critical age when girls decide to pursue STEM or not. Via DNA
Why branding matters for b2b firms…& it’s not all about sales
The importance of positive branding for consumer-facing firms is a given, but it is equally important in the business-to-business (B2B) space– It just doesn’t get...
Birds Eye’s spot makes ‘spokes-peas’ talk on frozen food
Simplot, Australian food manufacturer, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims...
Outbrain strengthens APAC leadership team
Outbrain has made two senior leadership appointments on its International business team. In 2017, Outbrain expanded into several new markets in Southeast Asia – including China,...
KRDS appoints Parth Nagar as Country Manager for India
As a part of their vision and positioning for 2018, KRDS, the social and mobile agency, has appointed Parth Nagar as the Country Manager for KRDS...
Facebook ad exec tweets show the perils of transparency
Facebook execs have been using Twitter as a bullhorn to get their point of view on Facebook’s myriad issues with publishers across — a strategy...
Stayhealthy Leverages Pop Culture to Achieve Healthier Outcomes for Brands and Consumers
As difficult as it may be for some companies in the industry to admit, healthcare can be perceived as being exceedingly boring — especially for...
Email Marketing Lessons to Learn in the Year of the Dog
The Following is a Guest Contributed Post by Seamas Egan, Director of Marketing and Sales, Campaigner On February 16, this Chinese New Year will celebrate...
On the hunt for subscriber growth, US publications look abroad
As American news publishers get more serious about consumer revenue, more of them have begun looking abroad. In 2017, The New York Times grew its...
GoWork and Rework merge to become Go-Rework
Indonesian co-working space players merge to deliver faster scale and growth. Via DNA
Axiata to clock RM150mil loss from Idea dilution
Malaysia-based regional telco announces loss from its dilution of Idea Cellular stake. Via DNA
Initiative names Will Anstee as APAC President
Initiative, the culturally-driven media agency within IPG Mediabrands, has appointed Will Anstee to APAC President. He will report to APAC CEO IPG Mediabrands Leigh Terry,...
JWT Singapore hires Jon Loke as ECD
J. Walter Thompson Singapore has appointed Jon Loke as Executive Creative Director, assuming creative leadership over a key cluster of local and international accounts. Effective...
