Facebook expands travel ads with trip consideration
Facebook has expanded its suite of travel ads products with trip consideration. Trip consideration helps travel advertisers reach people who have shown an intent to...
Category: Asia
WPP AUNZ appoints Lee Simpson to lead whiteGREY
Lee Simpson has returned to the WPP network and been appointed CEO of whiteGREY. Most recently Managing Partner at M&C Saatchi, Mr Simpson has held...
Nothing Lite about this phone
The Honor 9 Lite gives emphasis to both selfie lovers and mobile photographers. Via DNA
ELECTRIFY raises US$30mil to develop blockchain solution for energy
Singapore homegrown energy startup looks to change how electricity is consumed and bought. Via DNA
#sowhoknew: Executive Coach Carol Stewart shares her secrets to success
Gender parity is 217 years away according to the World Economic Forum and the International Women’s Day this Thursday is aiming to raise awareness of...
From neural nets to autonomous machine learning algorithms: The many different ways marketers define AI
Artificial intelligence is one of the marketing industry’s principal buzzwords right now. Like many en vogue terms, definitions can range all over the map. We...
Transparency at IAB Annual Leadership Meeting: Three Ways the Ad Industry is Improving
The following is a guest contributed post by Tim Mahlman, President, Head of Advertiser and Publisher Strategy, Oath At IAB’s Annual Leadership Meeting, Unilever’s Keith...
#sowhoknew: TV presenter Trisha Goddard talks on her career on #WomensDay
Gender parity is 217 years away according to the World Economic Forum and the International Women’s Day this Thursday is aiming to raise awareness of this inequality...
Mpire opens first APAC office in Singapore
Mpire, a global ad tech innovator, has opened its first Asia Pacific office in Singapore. From their new hub in Singapore, Mpire will continue to deliver...
AppNexus enforces Ads.txt ins transparency push
AppNexus, the independent advertising technology company, will automatically, and without exception, enforce publishers’ ads.txt files by disabling buying on unauthorised sellers through the AppNexus Programmable...
Docent Health Selects mPulse Mobile to Scale and Deepen Their Personalized Healthcare Journeys
On Thursday, the official word was handed down that mPulse Mobile, a leader in mobile health engagement solutions, and Docent Health, the industry powerhouse in...
Pre-orders for Samsung’s Galaxy S9 and S9+ begin
The next evolution of Samsung’s Galaxy S9 flagship device is finally here after a brief tease at MWC 2018. Via DNA
New trends and innovations aplenty at MWC 2018
This year’s Mobile World Congress puts a big focus on smartphones of various shapes and sizes. Via DNA
All that ails WPP and the wider agency business
In 2017, WPP, the bellwether of the ad industry, had its worst year for revenue growth since 2009, as the agency network wrestled with issues...
‘TV Everywhere’ & AVOD adoption: Advanced TV marketing trends for 2018
The last two years have seen a rapid evolution in the way viewers around the globe access TV content. These changes in consumer behaviour are...
Sizmek appoints Nikos Acuña as Chief Visionary
Sizmek has appointed Nikos Acuña, formerly the Managing Director of Rocket Fuel Institute—the company’s AI Innovation and Media Lab, to the newly created position of Chief...
