Mpire opens first APAC office in Singapore
Mpire, a global ad tech innovator, has opened its first Asia Pacific office in Singapore. From their new hub in Singapore, Mpire will continue to deliver premium mobile app user acquisition for its growing regional client base.
Until now, Mpire has been servicing clients in the APAC region from its first office which was established in North America in 2014.
Recently appointed to lead Mpire’s APAC efforts, Managing Director, James Dutton said, “The Asia Pacific region presents a significant opportunity from the both the supply and demand sides of the equation. Mobile app users in the region are very attractive to our clients from outside the region looking to get high-value users for their apps. Working with regional app publishers to grow their audiences locally and globally, has also become a priority for us.”
With APAC app users spending an average of 51 minutes per day in mobile apps (1), and app users in Asia spending 40% more on in-app purchases than the global average (2), the region represents an area of high growth. To tap into this potential, Mpire has invested heavily in technology to optimise mobile app user acquisition for its global client base. Increasing industry-wide concerns of fraud in mobile advertising, led to the development and launch of the company’s proprietary invalid-traffic mitigation solution, TrafficGuard in 2016.
“Our technology is delivering a new level of effectiveness in mobile app user acquisition, and Mpire has something unique to bring the region’s app publishers. In order to take advantage of this growth opportunity, we are establishing a local presence to ensure that as our APAC client base grows, we are able to continue to deliver a superior level of service,” Mr Dutton added.
Mpire’s APAC expansion comes shortly after a global brand refresh that echos the Company’s evolution beyond the category of ad network. Formerly known as Mpire Network, the rebranding also introduced a renewed visual brand identity, and new website.
Through the deployment of these innovations, Mpire has facilitated over 26 million mobile app installs for leading brands across mobile gaming, utilities and ecommerce primarily in North America and is ready to grow its presence across Asia Pacific.
Mr Dutton adds, “A healthy digital advertising ecosystem is like a circular economy that will foster mutually beneficial relationships between publishers and marketers in the long-term. By coming to Singapore, we are very excited to work closely with publishers across APAC to help advertisers deliver high value users for their apps – advocating greater accountability, transparency and ROI for both parties.”
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