Brands get better organic visibility with Instagram Stories
Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited...
Category: Asia
Alipay rolls out in four more SEA countries for Chinese visitors
Alipay, the online payment and lifestyle platform operated by Ant Financial Services Group, has further grown its cross-border business in Southeast Asia, adding four new...
Isobar expands its Commerce Practice to India
Isobar, a global digital agency under Dentsu Aegis Network, has launched a Commerce Practice in India, following the launch of Isobar’s global Commerce Practice in July...
Spotify launches in Vietnam
The music streaming platform Spotify has launched in four new markets – Israel, Romania, South Africa and Vietnam. The company said in a press statement,...
Boelter Aims to Simplify Restaurant Marketing
The Boelter Companies, Inc., one of the nation’s leading food service design, equipment and supply companies, announced this week the launch of Boelter Blue, a...
End of an era: Media buyers are ditching the much-hated RFP
Despite all the automation that’s come to media, the request for proposal has hung around like a bad retargeted ad. Sellers chase RFPs but only...
EV Hive and Jenius launch co-working space
This will be the 17th co-working space managed by EV Hive. Via DNA
Seeking out that perfect shot with the Sony RX1R II
Travel and documentary photographer Nick Ng shares his experience using the Sony RX1R II as his reliable secondary camera. Via DNA
Amobee Unveils Custom Bid Algorithms for Marketers
MMW learned ahead of the weekend that Amobee — a leading global digital marketing technology company serving brands and agencies — has rolled out enhancements...
PopSugar is selling its own line of beauty products
PopSugar has spent years trying to show advertisers that it can help them drive purchases. Now it’s about to see if it can get its...
#sowhoknew: Accenture’s Nikki Mendonça shares her secrets to success
Gender parity is 217 years away according to the World Economic Forum and the International Women’s Day today is aiming to raise awareness of this...
Initiative wins Le Mineral’s account
INITIATIVE Philippines, the culturally-driven media agency within IPG Mediabrands, has been appointed by bottled water brand LE MINERALE. Part of the PT Mayora group, LE MINERALE...
Porsche gives Singaporeans ‘The Gift of Time’ on 70th anniversary
Porsche Asia Pacific is kicking off celebrations for “70 years of the Porsche sports car” with a special cinema trailer entitled “The Gift of Time”....
Adobe adds search capability to its Advertising Cloud
Search advertisers face increased complexity in planning and optimizing campaigns. Billions of data points and decisions inform a typical search campaign, from thousands of keywords...
Opinion: What’s the deal with Customer Segmentation?
The following is a guest contributed post from Iqbal Kaur, co-founder of Zylotech. In a highly competitive market, it is critical for a marketer to...
#sowhoknew: Geneva Motor Show 2018 Preview – 10 of the best cars
It’s the 88th Geneva Motor Show this week and I have a sneaky press day preview to show you the hot metal at this year’s...
