Commerce.Asia Enterprise aims to accelerate omni-channel commerce
The new brainchild of veteran entrepreneur Ganesh Bangah, Commerce.Asia seeks to bridge the gap between SMEs merchants and technology enabler. Via DNA
Category: Asia
3 key tech takeaways from SXSW 2018
The SXSW conference sees professionals from technology, interactive, film and music industries converge to discuss key issues and tremds each year. Three takeaways for marketers...
Marketers Take Heed: Brands Must Show Loyalty to Earn Loyalty
MMW was privy to a first look at new data this week in a freshly completed report from Alliance Data. NextGen consumers are leading the...
‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes
When Facebook changed its algorithm to favor content from friends and family in January, ad buyers began telling their clients to focus on influencer content...
The digital ecosystem in Pakistan
The digital landscape is constantly expanding globally. Everyday it is transforming and impacting our lives in new and different ways. With an estimated internet user...
DAN’s Merkle launches in Australia
Merkle, a leading technology-enabled, data-driven performance marketing agency, launches in Australia, with Dentsu Aegis Network agency Columbus becoming Columbus, a Merkle Company. Columbus’ team of...
Carles Puig joins Grey Group Singapore as new ECD
Grey Group Singapore has further strengthened its creative leadership with the appointment of Carles Puig as their Executive Creative Director. Working closely with Tim Cheng,...
Qoo10 & SingSaver partner on cashless payment
Qoo10.sg and SingSaver, Singapore’s online marketplace and financial comparison platform respectively, have partnered to promote the convenience of cashless payments exclusively. Consumers have to apply...
Huawei introduces another addition to its affordable Nova lineup
Latest model packs more features inside a compact body and doesn’t break the bank. Via DNA
Steinbeis Malaysia looking for 100 ‘gazelles’ who want to jump higher
Offering total US$256k as reward through its Steinbeis Subject Matter Expert (SMX) Solutions Program Via DNA
Smaato, Protected Media Work to Ensure Quality of Online Advertising
Smaato, a leading global real-time advertising platform for mobile publishers and app developers, announced ahead of the weekend that it has implemented Protected Media’s in-app...
As clients bring more in-house, agencies play headhunter roles
As companies continue to do more marketing on their own, a future role for agencies might be as recruiters. When Redstone Federal Credit Union was...
Major MNCs go beyond auditing as advisor role evolves: Study
Major multinationals are using an expanding array of services from independent media advisors to support them with their media management challenges, says a report from...
Erica Schmidt appointed Global CEO of Cadreon
Cadreon, the advertising technology specialist unit of IPG Mediabrands, has appointed Erica Schmidt as Global Chief Executive Officer. In this role, Ms Schmidt will focus on...
Accordant joins the Isobar Australia Group
Following the acquisition of data-driven customer experience agency Accordant in May 2017, the agency will be joining the Isobar Group Australia & New Zealand, becoming ‘Accordant,...
Peter Bosilkovski named Regional CEO, ANZ for Y&R
WPP AUNZ, has appointed Peter Bosilkovski as Regional CEO, Australia & NZ for Y&R. A highly respected and experienced leader, Mr Bosilkovski was most recently CEO of...
