OHG acquires Elsevier’s Pharma Communications in Japan
Omnicom Health Group, part of Omnicom Group Inc., has entered into a definitive agreement to acquire the Pharma Communications business in Japan of Elsevier, part...
Category: Asia
Tapad Partners with Flashtalking to Create ‘Impactful Attribution Modeling Strategy’
Tapad, a company reinventing personalization for the modern marketer, announced this week the “impactful results” of its strategic partnership with Flashtalking, the leading global independent...
Re-imagining the Coca-Cola experience by going digital first
The Coca-Cola Company wants to be a digital first business – an aspiration not easy for a legacy, brick & mortar advertiser. But 12 month...
ServisHero announces blockchain-based system and ICO on horizon
ServisHero aims to capitalise on blockchain technology to decetnralise its systems for more efficient operations Via DNA
Unwrappd: In the business of gifting cards
Malaysian startup wants to bring a cultural and technological shift to gift giving. Via DNA
How Bleacher Report is turning House of Highlights into a business
House of Highlights has been a slam dunk for Bleacher Report on Instagram. Now, the Turner-owned sports media publisher is focused on building a business...
Adobe’s Sarah Dunn on how women are shaping the company
2017 was a big year for women’s rights in workspaces as many companies and senior leaders across the world faced the consequences of the increasing...
OTT spending in China grew by 160 per cent in 2017: Study
OTT (Over-the-top) spending in China grew by 160 per cent in 2017, indicating the potential of OTT as video media to backfill TV and OTV...
McCann HK wins Lee Jeans & Lee X-Line China account
Lee Jeans is launching its Lee X-Line, designed for Millennials and Gen Z shoppers in China. The brand is created for the China market and exclusively...
APCO hires new lead for global solutions practice
Simon McGee, former press secretary for UK Foreign Secretary Boris Johnson, has joined APCO Worldwide. Based in the firm’s London office, Mr McGee will serve...
‘Activism as brand strategy’: Brands capitalize on Facebook-Cambridge Analytica scandal
With Facebook reeling after revelations that an app maker exposed millions of user profiles and then gave that user data to Cambridge Analytica, marketers, barring...
Blockchain Can Fix Ad Tech: Here is How it Can Address Fraud
The following is a guest contributed post by Rebecca Lerner, Executive Vice President at MAD Network The advertising technology industry is broken, at least in...
#sowhoknew: Everyday phrases we ‘literally’ love to hate
“You know what, I’m not going to lie, to be totally honest, I just have to say, come on guys, we are literally like unpacking...
Grant Dempsey joins Econsultancy as Business Consultant for ANZ
Digital publishing, consultancy and training group Econsultancy has appointed Grant Dempsey as Business Consultant. Mr Dempsey will report to Jefrey Gomez, Managing Director, APAC and Baron...
IAB launches programmatic skills development programme
Interactive Advertising Bureau Singapore (IAB Singapore), Workforce Singapore (WSG) and Economic Development Board (EDB) have launched the Adapt and Grow Professional Conversion Programme (PCP) for...
Kitamen targets US$510k fundraising via ECF to grow its eSports presence
Malaysian e-sports player looks to raise US$510,000 through ECF to increase its presence in fast-growing e-sports market. Via DNA
