Wotif launches ‘The Next Big Thing’ for travel campaign
Online travel site, Wotif has launched its new ‘Aussie For Travel’ brand platform with ‘The Next Big Thing’, a community led PR and Social Media...
Category: Asia
Hootsuite integrates Google Ads for search and social
Hootsuite, the social media management platform, has integrated Google Ads into the platform. Hootsuite has also been awarded an official Google Premier Partner Badge; positioning...
OpenX brings programmatic video exchange to Japan & APAC
OpenX, the independent advertising technology provider, has launched the company’s video marketplace in Japan and APAC following record growth in the video business in the...
Funding to improve lives of 3 billion people, not to find next unicorn
3B Ventures investment portfolio is guided by the UN’s Sustainable Development Goals, by bringing Nordic innovation into the Southeast Asian market. Via DNA
Yellow Porter raises US$241k led by Cradle Fund
Malaysian-based startup’s unique selling point is to complement the e-commerce industry by offering affordable end-to-end international shipping and last-mile delivery service. Via DNA
#sowhoknew: Is a ‘social CEO’ more successful?
Would it surprise you if I said that 60 per cent of the CEOs on the Fortune 500 didn’t have any kind of presence on...
Knorr launches ‘The Irreplaceable Home Taste’ spot on myTV SUPER
PHD Hong Kong has launched an in-video advertising campaign for Unilever, having embedded Knorr’s latest messaging into myTV SUPER programming. The in-video ad insertion allows...
How Caltex got a CTR of 40% higher in new campaign
Yahoo was commissioned by leading petrol brand Caltex, part of the Chevron Corporation, to drive awareness of its products in Singapore, particularly among 25-44-year-olds. Background...
STB and Spotify get people grooving to the Beats of Singapore
The Singapore Tourism Board (STB) and Spotify, the world’s most popular music streaming subscription service, have jointly rolled out a unique marketing campaign that is...
How marketers can solve content marketing’s ROI problem
By Justin Choi, CEO, Nativo When Bill Gates first declared that “content is king” in a 1996 essay, he couldn’t have known just how right...
Golden Gate Ventures US$100mil Fund III oversubscribed, closed to investors
Golden Gate Ventures Fund III closes, anchored by existing investors Temasek, Hanwha, Naver, and EE Capital with new investors such as Taizo Son’s Mistletoe, Mitsui Fudosan, IDO Investments, CTBC...
HR Tech startup Swingvy in Google’s Demo Day Asia final
Aims to revolutionise and transform HR practices for small and mid-sized businesses in SEA. Via DNA
‘A warning sign’: Why Henri Bendel lost its way in the changing retail world
At the beginning of the 20th century, Henri Bendel was one of the most forward-thinking luxury retailers in the world. How times have changed. A changing customer...
Op-Ed: The Changing Face Of Influencer Marketing
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI....
‘The industry is demanding it’: Spotify adopts Nielsen Brand Effect for verification on ad platform
Spotify announced Sept. 11 it’s adding Nielsen Brand Effect to its third-party verification suite — another sign the platform is trying to meet advertisers’ demand...
Companies in APAC & India need to invest more in digital ecommerce: Study
A report by global research firm Econsultancy said organisations in the Asia-Pacific and India are still developing their ecommerce platforms in order to drive increased...
