Facebook rolls out Flight Ads
Facebook has launched a new ads solution in the travel sector called Flight Ads. “We’re making ads more relevant to people interested in travel with...
Category: Asia
Realme expands footprint in SE Asia
Realme, the smartphone brand that specialises in providing high quality smartphones, has expanded into Southeast Asia, putting a strong focus on products that integrate strong...
Xiaomi Mi 8 and Pocophone F1 Review: A tale of two affordable flagships
Xiaomi’s push for the mid-range turns very aggressive. Via DNA
GreyOrange closes US$140 million Series C
Marks the largest round ever raised by an industrial robotics company. Via DNA
Oath unifies ad tech under new brand
Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best...
Digiday Research: European publishers use distributed video for audience generation over revenue
When it comes to distributing videos on social platforms, European publishers see it primarily as a way to build audiences than to generate ad revenue,...
Mobile app eCPMs up 11% year-over-year: Study
Mobile ad spend has increased by 25 per cent year-over-year in Q2 and is intensifying worldwide, according to the latest report by PubMatic. The report also highlights mobile app advertising...
JWT Sydney bags the Department of Foreign Affairs and Trade account
The Department of Foreign Affairs and Trade (DFAT) has appointed J. Walter Thompson Sydney to lead and develop a new brand strategy for Smartraveller, the...
Mindshare launches blockchain pilot on the Zilliqa platform
Mindshare, the global media planning and buying agency that is part of WPP, together with Zilliqa, the blockchain platform, are building a programmatic alliance on...
OYO hands integrated media mandate to Havas Media
Havas Media, India has bagged the integrated media duties of OYO, South Asia’s hotel chain with presence across India, China, Malaysia and Nepal. The account...
‘Management thought media buying was just about saving money’: Confessions of a marketer
Pressure to expand margins means that not every agency will play nice with in-house media buying teams. In the latest installment of our Confessions series,...
Mark Read appointed as WPP CEO
WPP plc has appointed Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director with immediate effect....
IPG Mediabrands aligns with plano to save sight
IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has today announced a regional pro bono collaboration with plano. The young health-tech company...
Redoxon’s new campaign shows how 100,00 germs go viral in 25 feet
Bayer’s Consumer Health’s product, Redoxon® Triple action has teamed with regional agency partner J. Walter Thompson Singapore to demonstrate the ultra-rapid spread of viral germs...
PHD India strengthens leadership in Delhi
PHD India has strengthened its leadership team in Delhi to accommodate the demands of fresh growth from North India, including the appointment of Vivo’s digital...
HP debuts two new Omen gaming laptops in Malaysia
Electronics giant feels good gaming vibes from its 15-inch and 17-inch gaming laptops. Via DNA
