gyro strengthens APAC team with new hires
gyro, part of Dentsu Aegis Network, has appointed Rhys Taylor to join the business as Head of Strategy Asia Pacific. In addition, Tim Micallef will...
Category: Asia
Sizmek rolls out AI-driven fraud detection and filtration
Sizmek, the independent buy-side platform in the world, has launched a multichannel AI-driven fraud detection and filtration solution that identifies bots and other invalid traffic...
How Diageo is using Amazon Echo and Google Home
Diageo is plowing ahead in its use of popular smart speakers like Amazon Echo and Google Assistant with a new campaign that uses them to...
Everything digital marketers need to know about target audience analysis
A core part of any marketing strategy is target audience analysis as it gives one a more discerning view of who your audiences are. As...
Serena Williams champions women’s breast health in new spot
In a world first, sporting superstar Serena Williams has recorded an emotive version of Breast Cancer awareness anthem ‘I touch myself’, as part of an...
Ruder Finn hires Martin Alintuck as MD, SE Asia
Martin Alintuck steps into a newly created role as Ruder Finn Southeast Asia Managing Director, responsible for operations in the region which include offices in...
Adobe expands voice capabilities; launches audio analytics
Adobe has expanded their voice capabilities across Adobe Experience Cloud to further advance the customer experience. With so many different ways to reach consumers, brands...
Emergence of e-commerce players in Indonesia to open new growth opportunities for retail market
IDC foresees retailers prioritising digital transformation to improve business operations. Via DNA
Apply for a complimentary pass to the Digiday Brand Summit Europe
The post Apply for a complimentary pass to the Digiday Brand Summit Europe appeared first on Digiday. Via DigiDay
How Rewarded Video Ads Can Drive In-Game Purchases
The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored by the mobile gaming and...
Review: Xiaomi Mi A2 improves on its predecessor
The very good Xiaomi Mi A1 came out last year. Can its successor improve on it? Edwin Yapp finds out. Via DNA
Alami aims to help SMEs access syariah financing
Indonesia-based fintech syariah aggregator uses technology to approach the younger generation. Via DNA
Introducing Digiday magazine: The Truth Issue
This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive...
‘It’s the Amazon approach’: Post-IPO, Farfetch’s path to profitability
Farfetch, the online marketplace that aggregates luxury clothing and accessories from brands and speciality boutiques all over the world, has a heavy burden on its...
What happened in Cologne? Three big DMEXCO takeaways
DMEXCO, one of the biggest marketing events in the world, is over. The response was mixed for many, as the attendance — while still strong...
