Agenda names account servicing head
Shanghai – Agenda Shanghai has appointed Emen Chong from Lowe China as client services director. Source: Marketing Interactive
Category: Asia
MMW’s 10,000th Follower on Twitter Will Win a $100 iTunes Gift Card!
During the last seven years, Mobile Marketing Watch has been fortunate to connect with some of the smartest and most devoted readers of any news...
Rumor: Apple’s Chinese R&D Center Coming Sooner Than Expected
Earlier this week, MMW reported that Apple is contemplating the launch of an R&D center in China. Based on what we’re hearing today, “contemplating” has...
Congressman Wants to Empower Mobile Users with Greater Data Control
U.S. Representative Hank Johnson of Georgia wants to give mobile users greater control over the data obtained and stored by mobile apps. Earlier this week,...
Making The ‘Case’ for Healthier iPhone Usage
Earlier this week, mHealthWatch reported that there’s an excellent chance that your mobile phone may have exposed you to the flu virus or another nefarious...
R/GA sets up in Sydney
Australia – R/GA sets up its second Asia Pacific office in Sydney, under the stewardship of Gavin McLeod, executive creative director and Joshua Rowe, creative...
Instagram Sets The Record Straight on User Base
If you’re still under the impression that Instagram is hemorrhaging users in response to recent privacy considerations on the part of many registered users, you...
2013: The Year of the Social, Local, Mobile Movement?
The following post is a guest commentary from Michael Szewczyk, the President of Kapture. We may have just finished celebrating ringing in the New Year,...
How to Effectively Budget Your Social Media Program in 2013
Consider these 6 approaches to assess your resources and assign the necessary roles. Source: ClickZ Asia
Coca-Cola goes nice, lucky, crazy
Global – The soft drink powerhouse’s new spot is an ode to all the kind people in the world. Source: Marketing Interactive
Watsons appoints creative shop
Singapore – Watsons Personal Care Store has appointed the Orbital Group as Watsons’ lead creative agency for the local market. Source: Marketing Interactive
Reebok picks DDB as global AOR
Global – Reebok International has brought back DDB as its global agency of record leading its digital, social and advertising campaigns. Source: Marketing Interactive
Facebook Takes Search Social With Graph Search
CEO Mark Zuckerburg announced Graph Search calling it the third pillar of the Facebook product ecosystem. Source: ClickZ Asia
Facebook’s Graph Search: What’s the value?
Global – Facebook’s Graph Search is the talk of the town but is it a real threat to search offerings by giants such as Google...
The ‘Sickness’ Behind Social Networks Exposed
According to the Centers for Disease Control and Prevention, the flu is a full-blown epidemic in Maryland and 46 other states today. With the number...
Smartphone and Tablet Financing May Be China’s Next Big Market
Despite the massive growth rate in smartphone and tablet ownership in China last year, more than a few sobering realities and impediments to technology adoption...
