Rich Media Does Wonders for SteelHouse’s Real Time Offers
Nothing warms the hearts of those in mobile like an uplifting case study of mobile advertising success. On Wednesday, we were treated to one such...
Category: Asia
History of Siri Shows Apple Almost Lost Software to Android and Verizon
This week, the Huffington Post is taking a comprehensive look back at the origins of mobile’s top speech recognition powerhouse today – Siri, the virtual...
Pepsi’s CNY spot grabbed 71m views in a day
Beijing – The soft drink’s new star-studded Chinese New Year spot with Youku and Tudou are grabbing eyeballs. Source: Marketing Interactive
Kantar: iOS Now Dominating Android in Smartphone Race
Although contradictory headlines were often the norm in 2012 when it came to reporting about the battle for smartphone supremacy, the first wave of headlines...
Guide to Effective Content Strategy
Keywords themselves won’t bring the conversions, the content will. Here’s how. Source: ClickZ Asia
Integrated Marketing Analytics Is Possible
Consider these three challenges when measuring performance of an integrated marketing campaign. Source: ClickZ Asia
Steve Jobs’ Widow Comes Out to Support ‘DREAM Act’
Laurene Powell Jobs, the widow of late Apple co-founder Steve Jobs, is behind the launch of a new website, which advocates the “Dream Act” for...
Beauty box businesses: The next craze?
Regional – After an earlier frenzy over deal sites, it’s now the beauty box businesses that are seeing huge growth potential across the region. Marketing...
Pizza Hut picks digital partner
Hong Kong – Pizza Hut has expanded its relationship with Havas Worldwide Hong Kong, adding digital communications to the agency’s remit. Source: Marketing Interactive
Apple’s Big Mac Problem Continues
With iPhone 5 supplies now keeping pace with demand, Apple is facing another inventory challenge in the Mac department. On Monday, shoppers in the U.K....
Atari Officially Goes Bankrupt in The Age of Mobile Gaming
For any adult today who was a video gamer in the early 1980s, news of Atari’s demise will tug at the heart a bit. On...
3 Measurement Resolutions to Embrace in 2013
To start 2013 on the right foot, here are three things I recommend you do today. Source: ClickZ Asia
Maxim’s CNY push gets sticky
Hong Kong – Maxim’s Caterers launches the first campaign ever for its turnip cake in hopes to put the product back on shoppers’ radar. Its...
Durex Malaysia appoints Saatchi Arachnid
Malaysia – Durex Malaysia has appointed Saatchi & Saatchi Arachnid as its agency of record for all creative duties. Source: Marketing Interactive
Why Should Brands Look Forward To Facebook Graph Search?
Here are 5 opportunities that graph search could bring to brands. Source: ClickZ Asia
NGO goes social in low-carbon campaign
Hong Kong – International NGO The Climate Group unveils a year-long competition to promote low-carbon usage through community events and social media. Source: Marketing Interactive
