Big Data 101: Use Web Data to Understand Customer Intent
How are you using web data to improve your customer experiences – and increase revenue? Source: ClickZ Asia
Category: Asia
You’ve Expanded Your Mobile Marketing Budget… But What’s Your Plan?
Catch up, pull ahead, or fall behind. Those are your options, say marketing experts looking ahead to the anticipated growth of mobile marketing budgets this...
More Details Surface on Tim Cook’s Plan for Apple Inside China
For the second time in less than a year, Apple chief executive Tim Cook has visited China, which is one of the most important markets...
Baidu takes mobile browser out of China
Global – Baidu took on its first global partnership with French telecom Orange to deliver a new mobile browser to Africa and the Middle East....
Mindshare to offer digital GRP metrics
Singapore – Mindshare will now offer digital campaign Gross Rating Point measurement solutions by Effective Measure to its clients. Source: Marketing Interactive
Hilton prescribes vacations for workaholics
Global – The hotel group plays doctor to attract leisure travellers. Source: Marketing Interactive
Mayer to Trim Yahoo’s Brand Stable?
Global – The new CEO reveals some plans to agency executives at CES. Source: Marketing Interactive
Haagen-Dazs appoints BBH
Regional – General Mills has appointed BBH Asia Pacific to work on the digital business for Haagen-Dazs, covering the Asia Pacific region, the Middle East...
Lessons From CES
CES, the world’s biggest consumer electronics show has wrapped up and the industry is abuzz with the latest trends and technologies. Source: ClickZ Asia
The Secret to Email Marketing
Consider these six ways to more effective email marketing. Source: ClickZ Asia
State of digital marketing in Asia-Pacific [Infogr…
State of digital marketing in Asia-Pacific [Infographic] lnkd.in/H4Asqp
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-10)
Turning Pins Into Purchase on Pinterest http://t.co/XaOX8PWF # The power of Facebook advertising [infographic] http://t.co/Kfm62FjH # Google re-enables YouTube uploads in Korea, following a 3...
Procter & Gamble wins Spik…
Procter & Gamble wins Spikes Asia Advertiser of the Year award http://t.co/4CEeCvUx
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-16)
Top10 uses of social commerce http://t.co/ZzkDQQHP # Facebook 'Likes' Inflated by Fake Accounts [REPORT] http://t.co/Ts7rjSLF # Top 20 Twitter countries… http://t.co/kb0xjTNM # How to Manage...
