MMA and IAB Seek Public Comment on ‘Mobile Phone Creative Guidelines’
With the goal of simplifying the development of ad units across the industry, the Mobile Marketing Association and the Interactive Advertising Bureau have released “Mobile...
Category: Asia
Mobile Ad Platform Aarki Acquires Mobspire
Capping off a full week of acquisitions and mergers, Aarki – the mobile ad creation and delivery platform – just acquired mobile ad startup Mobspire....
Global Mobile Phone Shipments Grew Modestly in 2012, Says Strategy Analytics
Strategy Analytics is out with a new report spotlighting the large volume of mobile devices shipped last year. Based on the data presented, it appears...
Sexual Harassment Claims Drove Rabois from Square
On Friday morning, MMW confirmed news of Square COO Keith Rabois’ stunning and altogether unexpected departure from the company. At the time, no reason was...
One2free redefines social gaming
Hong Kong – One2free has joined TBWA to launch a new approach to social content by enabling gaming within Facebook posts. Source: Marketing Interactive
Groupon’s first wedding proposal deal
Hong Kong – Groupon is introducing itself as Hong Kong’s first-ever online stage for marriage proposal. Source: Marketing Interactive
Dubai Airport boasts largest digital screen
UAE – Dubai-based digital advertising agency Connectiv has partnered with Dubai Duty Free to launch what is being touted as the world’s largest airport retail...
Only 48 Hours Until It’s Illegal to Unlock Your New Cell Phone
A controversial new federal policy in the United States takes effect on Saturday. If you unlock your new cell phone, you could be breaking the...
Cisco Exits Consumer Business Through Deal with Belkin
Cisco is officially exiting the consumer business. In a move that comes as a surprise to some, Belkin announced Thursday that it will acquire Cisco’s...
Shazam: Connecting TV and Digital Like Never Before – Part 2
Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resources. Source: ClickZ Asia
2013 Digital Media Buying Trends in China
Six trends media planners and brand marketers should consider for the year. Source: ClickZ Asia
Xaxis launches RTB for digital radio
Global – WPP’s audience buying company Xaxis has launched a programmatic buying product for targeting global audiences in the digital radio market, called Xaxis Radio....
McDonalds Using QR Codes to Tout Nutrition Facts
Fast food giant McDonalds is no stranger to mobile technologies and the marketing opportunities they bestow. But the hamburger king is now using one of...
Apple’s Cash Reserves Reach Epic Proportions
Notwithstanding the tumultuous tumble endured by shares of AAPL since last October, Apple’s cash reserves continue to underscore the company’s unyielding command of its industry...
Shazam: Connecting TV and Digital Like Never Before – Part 1
While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Source: ClickZ Asia
2013 is The Year Mobile Becomes a Mainstream Media Channel
3 developments in the mobile ecosystem that will have an impact on marketers. Source: ClickZ Asia
