Protecting and Developing an Online Reputation
It’s not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image....
Category: Asia
5 Content Marketing Trends for 2013 You Haven’t Heard Yet
You’ve heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Source: ClickZ Asia
Why Kellogg Buys Most Ads Via Machines
It might be a direct-response tool, but the Kellogg company is seeing success using programmatic to build its brand. Via digiday,com
Beauty Brand Nars Creates Facebook Makeover
The beauty brand banked on generating engagement and buzz organically with its latest Facebook app. Via digiday,com
British Council picks M&C Saatchi
Hong Kong – The British Council has appointed M&C Saatchi after a pitch to launch a campaign for its new English course for adults. Source:...
YouTube’s paid subscription move lauded
Global – Why YouTube’s move for paid subscriptions is a strong step in the right direction, industry players tell Marketing. Source: Marketing Interactive
Two-Way SMS Marketing Comes to Mexico
The mobile marketing tools and resources available throughout Mexico are growing more comprehensive with each passing year. To that end, U.S.-based Anchor Mobile is directing...
Facebook Earnings: Reason for Hope or Anxiety?
Facebook’s fourth quarter revenue climbed 40 percent year-over-year to $1.59 billion, as mobile revenues grew to make up 23 percent of the company’s total advertising...
Samsung outspent Apple in advertising
Hong Kong – Samsung’s aggressive advertising has put it in the top three spenders in 2012 along with P&G and L’Oréal, according to admanGo’s latest...
McDonald’s brings monster in for CNY push
Shanghai – McDonald’s China fends off a legendary monster to keep its new year offerings. Source: Marketing Interactive
When Brands Rush In
Experimentation is great, but maybe brands should chill a bit before jumping on the latest and greatest.
6 Creative Ad Agency Resumes
Getting a job at an ad agency can be tough, so a creative application always helps. Here are some of our favorites.
Six Things Digital Marketers Must Know in 2013
With so much to take in and learn, let me hash down all the hoopla to what you really must know. Source: ClickZ Asia
India Is Set to Raise a Toast for 2013
Global Internet and technology giants will look at India with a special interest in 2013. Source: ClickZ Asia
Has Android Peaked at 70% of The Global Market Share?
The headlines sure look good for Android these days, the latest of which heralds the operating system’s impressive 70% global market share. But has the...
Ad Exchange adBrite Closing Friday
Word came late Monday that Ad exchange adBrite is closing its doors. According to an email sent to adBrite publishers and advertisers (which was obtained...
