Being Real Time Takes Planning
The spontaneous brand is, ironically, the one that plans ahead the most. Via digiday,com
Category: Asia
Global Audiences: Better in Theory Than Reality
Publishers might brag about their international reach, but most U.S. buyers see international visitors as chaff to be separated from the wheat. Via digiday,com
comScore Gives Mobile Analytics a Major Boost
On Monday, comScore announced a significant expansion its mobile measurement assets. And the end result has left many people in this industry buzzing about the...
Rumor: iPad mini Refresh on The Way
The second generation iPad mini is on the way. That much we can gather from a new report out of the far east suggesting that...
The APAC Marketer’s 2013 Shopping List
Here is what I think marketers should be putting into their shopping list for 2013 in the region. Source: ClickZ Asia
How to Avoid Social Media Humiliation
Consider these pointers to avoid a social media crisis. Source: ClickZ Asia
6 Brands That Moved Fast During Super Bowl Blackout
Some brands were agile enough to see opportunity in crisis when the lights went out at the Super Bowl. Via digiday,com
Publishers Cool on Facebook
The social platform isn’t driving as much traffic as it used to, so publishers are looking elsewhere. Via digiday,com
Playing Around With the Customer Relationship
What does gamification mean for customer relationships? Source: ClickZ Asia
Global Gaming Expo Enjoys Attendance Spike
One again underscoring the enthusiasm that’s driving the casino gaming industry to new heights today, the Las Vegas Review-Journal is reporting that attendance at the...
FTC Cracks Whip with New Mobile Guidelines, Dishes Out Hefty Fine
On Friday, the Federal Trade Commission issued a new staff report recommending new guidelines to be followed by key players in the rapidly expanding mobile...
Braintree’s New Brainchild is One Touch Payments For Mobile Apps
Innovating in the mobile payments space today as few others can, Braintree – a leading platform for online and mobile commerce – is behind a...
Scientific Games Takes Gamble on Casino Venture
Scientific Games Corp. is taking a bold and mighty step forward to extend its reach within a thriving market poised for exponential growth this year...
Why Visa Skipped the $4M Super Bowl Spot
Visa’s success on Twitter, Facebook and YouTube during NFL season prompted the brand to skip the $3.5 million Super Bowl spot and instead focus its...
Revlon engages with social insight
Mumbai – Revlon leveraged social media to gain insight into Indian women’s beauty habits before launching a product campaign. Source: Marketing Interactive
Industry Execs Then and Now
It’s hard to imagine, but digital agency and media executives were at some point gawky adolescents. See what they looked liked way back then. Via...
