comScore Gives Mobile Analytics a Major Boost

On Monday, comScore announced a significant expansion its mobile measurement assets. And the end result has left many people in this industry buzzing about the potential. Supporting its focus on measuring the multi-platform behaviors of today’s connected consumers, comScore says its U.S. mobile measurement assets now include big data from major mobile segments of the […]
Source:Mobile Marketing Watch

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.