Mercedes-Benz’s "breakout" YouTube video
Singapore – Mercedes-Benz launched a campaign for its A-Class model, using a special YouTube video that shows the car “crashing” the screen to illustrate the...
Category: Asia
Asia City gets big boost for tablet platform
Hong Kong – Flight Centre signs a 52-issue deal with HK Magazine to reach its audience via tablet platforms. Source: Marketing Interactive
Profero moves global CEO role to Asia
Regional – In what could be a sign of things to come for global ad networks, one of the world’s largest independent digital agencies has...
The Trouble With Social Media Monitoring in Asia
What works in the U.S. doesn’t always work in Asia. Consider these three factors. Source: ClickZ Asia
What Display Ad Tech Can Learn From Wall Street or Not
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Source: ClickZ Asia
Bud Light Intrudes on Marriage Equality Conversation
The beer brand tweeted an image of Bud Light cans in support of gay marriage. Nice touch or crass? Via digiday,com
Mercedes-Benz’ fake YouTube video
Singapore – In a bid to promote its new A-Class model, Mercedes-Benz launched a social media campaign, using a fake YouTube video to illustrate the...
Facebook Brings Ad Targeting To Newsfeed
Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social network based on their browsing...
PayAnywhere Ready for The Day When Cash is ‘Obsolete’
The team at PayAnywhere is in good shape for when that big day finally arrives – the day when cash is something our grandchildren may...
How to Develop a Multilingual Content Marketing Strategy
Coca-Cola is a good example of adapting a global brand for a country-specific audience. Source: ClickZ Asia
JCDecaux pushes NFC mobile offering
Hong Kong – SONY Xperia Z and Nicotinell latest brands to sign up to JCDecaux Transport’s interactive mobile package. Source: Marketing Interactive
Focus on Small Data to Succeed in Big Data Chaos
Big data in social marketing is misplaced. Here’s why. Source: ClickZ Asia
Is Your Favorite Brand a Social Media Power Player?
The steady rise of social media has every company reconsidering marketing strategies and how they sell their products or services. As a result, global consulting...
Are You Annoying People on Twitter?
Do you have a business, an app, or some other product or service you’re trying to promote across social media channels like Twitter? If so,...
TVB plots new course for its digital future
Hong Kong – Six years ago, TVB set out to rally its global audience under the one TVB.com platform, but recent alliances suggest its strategy...
5 Really Creative Banner Ads
Display advertising isn’t a wasteland of creativity. Here are five campaigns that showed it’s not the box that’s important but what you put in it....
