Buick Channels Pinterest for New Design
The auto brand turned to Pinterest to get design inspiration from popular design and lifestyle bloggers in its latest campaign. Via digiday,com
Category: Asia
Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
WPP’s audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Source: ClickZ Asia
The Creative Technologist Fad
It’s little more than a fashionable title for a tech role that has existed for years. Via digiday,com
Zynga to Launch Its First Real Money Games in The U.K. Wednesday
Tomorrow, social gaming giant Zynga will introduce to the United Kingdom its first real-money gambling product made possible through a partnership with online gaming firm...
Enterprise PPC in Asia Pacific – a Client-Side Perspective
Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Source: ClickZ Asia
Scentsy Hopes to ‘Smell Success’ with Mobile Payment Partnership
Scentsy, a global leader in fragrance, has announced a new exclusive mobile payments processing partner. The goal, naturally, is to give Scentsy Independent Consultants the...
Chips Ahoy China Makes Digital Debut on April Fools
The cookie brand combines search and social to associate with Chinese young adults on April Fools’ Day. Source: ClickZ Asia
Does Sponsored Content Have a Labeling Problem?
In a still somewhat nascent field, there are few standard practices for how to tell readers something’s an ad that just acts like editorial content....
Fidelity Contrafund Cuts Bet on Apple
As shares of AAPL continue their decline on Wall Street, Apple is struggling to regain the confidence of investors. And, unfortunately for the tech giant,...
BlackBerry Planning New Smartphone Lineup
BlackBerry’s revival is just getting started. That’s according to BlackBerry chief executive Thorsten Heins. Beyond the launch of BB10, the struggling smartphone maker is reportedly...
Consumers Racing Toward Big Retailer Mobile Coupons
While the fate of once mighty daily deal giants like Groupon remains unknown, the future remains very bright for mobile coupons. As major retailers escalate...
Partners Gear Up for First Mobile Search Webinar
Hosted Numbers has announced their upcoming webinar, “Closing the Loop on Mobile Search Marketing.” A companion piece to their recently released white paper, the webinar...
How EA Acts Like a Newsroom Without a Newsroom
The gaming brand doesn’t have a physical newsroom to create content, but it does organize its various content creators to operate with a newsroom mentality....
Facebook to Make Major Android Announcement Next Week
On Thursday, Facebook began sending out invitations to a major media event scheduled for next week in Menlo Park, California. Scheduled for April 4th at...
Twitter Co-Founder at Work on New Mobile Startup
Twitter co-founder Biz Stone is purportedly working on a new mobile-centric startup. According to AllThingsD, the new company is called Jelly. Why? That’s anyone’s guess...
IPG to expand its RTB platform in Hong Kong
Hong Kong – IPG Mediabrands will open up its real-time bidding service to all Hong Kong clients from April, following a soft launch earlier this...
